How To Create Professional Videos For Your Business

There was a time when creating professional videos involved thousands of dollars and a ton of hours to create and edit the videos to it’s final stage.  Finding the right company that had the proper “high tech” equipment was a task in itself.   

With today’s advancements in technology, videos can be created on almost any smartphone out there.  There are dozens of free video editing software programs out there that is so user-friendly, a teenager with little to no experience can figure it out.

As video sharing became more and more popular over the years (along with the explosion of YouTube), the most challenging part of creating a video today is making it interesting enough that people will want to watch it. 

Just as you would with a blog article, the first question you need to ask yourself is what is your message, or goal, with the video?  Make a plan of action on how you want to get that message across, and take your time doing it.  Don’t rush through it.  

Use these tips when creating professional videos for your business:

Make Your Videos Interactive 

Take advantage of the interactive elements that video editing offers; such as surveys, in-video links, and forms.  Your video should always have a call to action for your viewers whether it’s voting, liking, or sharing.  

Provide Value in Your Videos

All the SEO in the world won’t matter if your video doesn’t provide value to your viewers.   Was it informational?  Did it make you laugh?  Did it solve a problem?  Was it helpful in any way?  Without these …… your visitors will not come back again, and more than likely will not recommend your video to anyone.


Create long text descriptions or transcriptions

Now that you’ve finished that awesome video, don’t forget about search engine optimization.   Before posting that video, ensure you have a good lengthy description (in text form) so the search engines and spiders can easily determine the content of your video.  Creating a transcript file directly into the HTML code of the page that is hosting your video is also recommended.

For more on creating professional videos for your business at little to no cost, visit: http://www.thebestmedia.com/blog/creating-high-quality-marketing-videos-for-your-business-at-little-to-no-cost/

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Creating High Quality Marketing Videos for Your Business at Little to No Cost.

Video marketing is a fantastic and effective way to connect with your audience on both a personal, and professional level.   Not too long ago, creating professional videos involved spending thousands of dollars hiring a video production team, and buying expensive equipment in order to get the level of quality needed for a business marketing video.

Thankfully, the cost associated with creating quality videos is incomparable to what you would have paid 10 years ago.  The megapixels on today’s gadgets are so high, you can make a professional looking video with almost any of todays smartphones.  Paired up with a good video editing app / software, you’ll be amazed with what you can create.

The following are a list of great options for editing your marketing videos:

1. Windows Movie Maker 2.6 – This is a free software program offered by Windows and works with Windows 7, 8, Vista, XP and Windows Server 2008.   You can create and edit videos as well as publish them on OneDrive, YouTube, Vimeo, Facebook, and Flickr with multiple file formats to choose from.  It offers a large selection of tools, effects and transitions.  (It’s expected to be replaced with Windows Story Remix my late 2017. )

2. Avidemux – This is a free video editor that is capable of non-linear video editing applying visual effects.   It supports many file format types such as AVI, DVD, MPEG, MP4 and ASF.  It’s designed for simple cutting/pasting, filtering and encoding tasks.  It can also insert audio streams into a video file or extract audio streams from video files.

3. Lightworks – Lightworks has both a free version, and paid version.  This software program is currently available for Windows, Linux and Mac OS.  It’s a professional non-linear editing system (NLE) for editing and mastering digital video in many different formats, including 2K and 4K resolutions.    Hollywood production movies such as “Pulp Fiction” and “The Wolf of Wall Street have used this software.  It offers realtime effects, advanced multicam editing, importing of multiple file types and the ability to export to Vimeo and YouTube.  

4. Blender – this is a professional, open source 3D content creation tool used for creating animated films, interactive 3D applications, visual effects, video games and 3D printed models.  This powerful program allows you to edit, create 3D graphics, sound effects, and add special effects such as fluid and smoke simulation, texturing, and soft body simulation.   

5. VideoPad Video Editor – VideoPad offers both a free, and paid version.  It includes a sound-editing program, a sound mixing program, and an image editor.   It supports the frequently used formats such as .AVI, .WMV, and DivX and can be directly uploaded to Facebook, YouTube and Flickr.  

For more information on video marketing, check out: http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/

Optimizing Your YouTube Videos for SEO

With more than 100 hours of video uploaded to YouTube every minute, videos now play a huge part in Google search results.  Taking the time to optimize your videos for search engine optimization will help significantly in driving more traffic to your website and YouTube Channels.

There are several signals that YouTube takes in to account for ranking videos.  Here are the core ones you will need to focus on:

1. Metadata

Metadata refers to the information that is entered regarding the video to help clearly define the nature and subject.  With YouTube, the metadata makes up the title, descriptions and tags of your videos.  When entering this data, be sure to use your main keywords and secondary keywords.

2. Description

Clearly describe, and elaborate on the details of your video.  Search engines can not watch or listen to video, so don’t shy away from long descriptions.  Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic. 

3. Tags

A good way to make use of SEO with your video would be by adding at least 10 tags per video – again, making use of your keywords that you are targeting.  Use them in sentence-form.  For example, if you’re target keywords are “Android Box”, you would enter it as “Where to Buy an Android Box”.

4. Use Speech Bubbles

Speech bubble annotations in your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and join your YouTube channel.

5. Group Your Videos Into Organized Playlists

Once you have created at least 5-10 videos, try and organize them by topic.  For example, you can have a playlist for all your commercials, another playlist for “How To’s”, and another for “special offers”.  Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm.  A user is more likely to watch a video of the same subject right after they have just watched a video of that same topic. 

6. Ask Your Viewers to Subscribe to Your Channel 

Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results.  It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video.  In addition, be sure to encourage your users to leave comments as this promote user interaction.

For a great article on YouTube and video marketing, visit http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/

Why You Need To Use Videos For Your Business, and What To Avoid

Every business owner should be using videos to attract new customers and push their company to new heights. Videos are shared more often than links or text combined because consumers today prefer watching video over reading.  
When talking about a consumer product, would you rather read about it?  See a picture of it?  Or watch a video about it?  Video is essentially a combination of the two.  It’s the closest you can get to having the product sitting right in front of you without actually being there.  Clearly, text and photos do work, but they do not have the impact that it use to have years ago.  
There are several ways businesses can use videos to interact with customers. Videos can introduce new products, provide an overview of the company’s team, or provide information that can resolve issues and provide solutions.

The most effective types of videos used in business are:
- Business overview video
- Product video
- Call-to-action video
- How-to video
- Testimonial videos

Businesses who add product videos - particularly on their promotional landing pages, see a dramatic increase in conversion.  Not to mention, video is 50x more likely to get organic page rankings on Google than plain results.
Of course, quality is important.  You don’t want to just throw something together in a few hours.  Although video is preferred over text or photos, a poorly made video will not do much for you, and users will just stop watching it mid way through.  (For great examples of well-made marketing videos, visit: http://www.inc.com/kevin-daum/5-powerful-new-ways-to-make-video-attract-customers.html)
 
When creating videos, avoid these common mistakes:

1.Poor audio quality.  Trying to struggle to make out what is being said is not a pleasurable experience.  Make sure your voice is clear, with no background noise or interruptions.
2.Lack of clarity.  Stay focused on what your intention is, and what message you’re trying to send to your viewers.
3.Don’t try to get everything into just one video.  Creating several videos.  Take your time and do it right the first time. 
4.Having no call to action.   You want to initiate a response or reaction from your viewer. “Visit our website”, “Call us for a free sample” or “Leave us your comments” are examples of how to initiate user interaction.

Need some tips on creating optimal videos for you business?  Check out http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/