Do contests and product giveaways really do anything for your online business? Will it just add to your spending costs or will it actually improve your bottom line?
One of the main goals of promotional contests and giveaways is to create that initial relationship with the user. That first step of engagement is crucial. Perhaps you have excess inventory that has been sitting on your shelves collecting dust. Giving them away for free in contests and draws won’t make you any money at that particular moment. But more importantly, it will give you valuable data which will lead to more business.
Contact information, age, gender, geographical location; All of this information can be invaluable to your business. In addition to that, you can now stay permanently connected to that potential customer using social media. “Like us on Facebook” or “Follow us on Twitter for an additional contest entry” for example.
Here are some of the different contest structures you can use:
Social Media Sweepstakes – entrants can enter the contest through social media posts through FaceBook or Twitter. (more on Facebook contest tips: http://www.socialmediaexaminer.com/17-tips-for-successful-facebook-contests)
Purchase Required – entrants are automatically entered into a draw upon purchase of a product.
User-generated content – entrants must submit their best photo, idea, or answer, to be eligible to win
Simple E-mail entry – entrants must submit their email address to be eligible to win.
Once you have a healthy list from your contest entries, use that information to your full advantage. Promote your website, new products, company blog, and YouTube channels. Online giveaways are a great way to reward loyal customers, create more engagement from existing customers, increase brand awareness online, and gain new customers.
Online giveaways are a great way to reward loyal customers, create more engagement from existing customers, increase brand awareness online, and gain new customers. Start giving, and you will start receiving.
For more great tips on how to drive more traffic to your website using social media, click here
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