Launching a new website for the first time can be an exciting, yet stressful period. Is everything ready? Are all your pages and links working, and error-free? Is it Mobile-Friendly? Dotting your i’s and crossing your t’s can seem like a fairly straight forward task. But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.
Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines. You’re a newbie to the web, and need to get noticed A.S.A.P. Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.
Here are 5 “must-do” steps that are often overlooked before officially launching a new website.
1. Prepare content
Getting indexed and ranked in Google relies heavily on great content. You want to prepare at least 10 pcs of high quality content with about 1500 words in each. This is the best way to quickly get indexed by the search engines. Ideally, you want to be adding content 3-4 times a week. Adding a blog page to your website would be ideal for content building. Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.
2. Create Your Social Media Accounts
Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn. These social media sites should be used prior to your launch date. Although your website is not up, that doesn’t mean you can’t start marketing it. Why not do some marketing ahead of time by advertising the grand opening launch date of your new website. Once your website has officially launched and is LIVE, be sure to link them all to eachother.
3. Create a Sitemap for Your Website
A sitemap tells search engines when new pages have been added to your site. Needless to say, this is very important to have. If your website was built on WordPress, you can install the Google XML Sitemaps plugin. This will automatically create and update your sitemap for you as well as submit it to search engines.
4. Install Google Analytics
Create a Google Analytics account and place the tracking code into your websites before you go live. This will provide you valuable information on your website stats from Day 1.
5. Last-minute checks
Do your final checks. Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load). Check that your images are well optimized: good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also). Proofread your content and make sure you have included all the keywords you are targeting. And last but not least…..make an external backup of your site!
For more helpful tips on marketing your newly launched website, visit: http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/