Fixing Technical Issues To Save Your Website’s Ranking

Many of us don’t realize the negative effect that technical errors have on our website’s ranking. Sites with issues such as 404 errors are deemed as “unsafe”, or “lower quality” websites on Google. As a result, your rankings in the search results will suffer.

Google’s focus is on enhancing user experience and they favour well-structured websites. Most of these errors can be found using Webmaster Tools, which provides a full list of the errors on your website.

Here Are Some Of The Common Technical Issues To Look For On Your Website:

  • 500 Internal Server Errors
  • 301 & 302 Redirects
  • Access Denied Errors
  • 404 error/4xx – “Page not found”
  • Duplicate META Data
  • Missing Meta Descriptions
  • Canonical Errors

To avoid any negative effects on your ranking, you should ensure your website is performing at its best by making it common practice to regularly check your site for errors.

 

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Social Media Design Trends For 2018

As more photo design capabilities are made available on social media platforms to personalize visuals, companies are upping their social media marketing game with vibrant graphics to keep readers interested.

Here’s How To Keep Their Attention:

GIFs

GIFs are moving images with no sound that repeat quickly to educate and inform viewers of a message. These are typically a few seconds long and provide a fun and engaging way for images to resonate with your audience.

Split Page Images

The captivating design of split page images is an eye-catching way for companies to show-off their graphic design chops while highlighting key features of a product or service on their timelines.

Images with Text

After the success of Snapchat’s filter and caption options, more social media users are adding text and animated visuals to their photos. Now available on more popular platforms like Facebook and Instagram, we can all be graphic designers in our own right.

For more social media design information and inspiration view our portfolio: https://thebestmedia.com/portfolio/

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4 Tips To Get The Best SEO Results In 2018

So, what is SEO? Search Engine Optimization incorporates a number of different methods to enhance content by boosting websites’ rankings on search engines. This means marketers have to think like consumers, because search engine algorithms rank every website based on its relevance to searches. As a marketer, your job is to incorporate keywords, phrases or commonly searched questions into online content to attract users and ensure your website is highly ranked and visible.

Here’s How To Improve Your SEO Strategy In 2018:

Audit Your Website

Use TheBestMedia.com website audit to get a FREE analysis of the visibility of your site on search engines. View page errors, page performance, traffic and site speed to make improvements in the areas you need most.

Update Keywords and Content

Beef up your SEO by updating content and keywords on your website. Ensure readers receive accurate and relevant information by updating blog posts and internal links throughout your website.

Name Images and Videos 

As you update keywords and content, make sure that all images and videos have unique titles related to their content, in order to improve your online visibility by creating more opportunities to be seen on Google searches.

Formatting

Google loves content that’s broken down by creating lists of bullet points, adding visuals, videos and different font sizes and styles to break up the text.

 

To learn more about what SEO can do for your business, visit our service page, at  https://thebestmedia.com/services

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The 6 Steps On How To Optimize Your YouTube Videos

With more than 5 billion videos being watched every day on You Tube, videos play a huge role in Google search results.  How do you make yours stand out from the 300 million hours of video being uploaded every minute?
Spending the time to optimize your videos for search engine optimization will help significantly in driving more traffic to your video and YouTube Channel.  There are several signals that YouTube takes in to account for ranking videos.
Here are the core ones you will need to focus on before uploading your video:
1. Metadata
Metadata refers to the information that is entered regarding the video to help clearly define the nature and subject.  With YouTube, the metadata makes up the title, descriptions and tags of your videos.  When entering this data, be sure to use your main keywords and secondary keywords.
2. Description
Clearly describe, and elaborate on the details of your video.  Search engines can not watch or listen to video, so don’t shy away from long descriptions.  Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic.
3. Tags
A good way to make use of SEO with your video would be by adding at least 10 tags per video – again, making use of your keywords that you are targeting.  Use them in sentence-form.  For example, if you’re target keywords are “Android Box”, you would enter it as “Where to Buy an Android Box”.
4. Use Speech Bubbles
Speech bubble annotations in your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and join your YouTube channel.
5. Group Your Videos Into Organized Playlists
Once you have created at least 5-10 videos, try and organize them by topic.  For example, you can have a playlist for all your commercials, another playlist for “How To’s”, and another for “special offers”.  Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm.  A user is more likely to watch a video of the same subject right after they have just watched a video of that same topic.
6. Ask Your Viewers to Subscribe to Your Channel 
Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results.  It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video.  In addition, be sure to encourage your users to leave comments as this promote user interaction.
For a great article on creating professional looking videos, visit http://thebestmedia.com/media/how-to-create-professional-videos-for-your-business

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Guidelines For Writing The Perfect SEO-Optimized Article

Writing Great Articles Is Something That Comes With Time And Practice, But Optimizing Those Articles For Search Engines Is A Whole Different Story. 

 

The good news is that optimization techniques don’t require a whole lot of practice. Aside from choosing the right keywords for your article (which you shouldn’t rush through, as it’s the most important aspect), optimization can be applied in a simple fashion. It’s just a matter of knowing what to do.

As a first step, ensure you have decided on all of the keywords that you want your article to rank on (every step you make after this point will revolve around these keywords). Ensure that you have included these keywords within the title and body of your article without over-doing it. Having five or six occurrences that are evenly spaced out throughout the article is okay. But, flooding your article with keywords may cause search engines to see your posting as spam and it will then be ignored, which means that it won’t show up in search results.

Meta titles should always contain your keywords. These titles are what search engines display in search results. Try to make them intriguing for users, but not in a spammy fashion. You are limited to 156 characters, so choose your words wisely.  If you have already made previous posts and forgot to add meta titles, it’s recommended you go back to those posts and add them. Every blog post is seen as a new web page by Google, which gives you the opportunity to rank for certain keywords on every post you make.

Images require optimization too! Google can’t read images and therefore relies solely on your Alt attributes, and filenames. NEVER keep file names that have a meaningless format, such as DSC45616.jpg or image001.jpg. Rename your image files so the names are descriptive and relevant to their content.  If you own a floral shop in Toronto and you have a photo of a floral arrangement, name the file “floral arrangement Toronto”  or “Toronto flowers” to ensure that search engines can understand what the image is about. Click here for more on how to optimize your images for SEO.

H1, H2, H3 Headings share the same rules as meta titles. Use your targeted keywords within these headings without being overly repetitive. The title is usually used as the H1 by default.  Having sub headings (H2, H3, etc) with extended descriptions and keywords is also recommended.

As a final tip, when writing a post, it’s always good practice to link back to a previous post that you have made. It’s creating another link for your SEO and can only help you in terms of ranking. Additionally, it increases the probability of visitors staying on your website for longer periods of time.

 

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5 Simple Steps For Creating Fantastic Blogs

With Millions Of Bloggers And Billions Of Blog Posts On The Internet, Making Yours Stand Out To A Potential Reader Is Difficult.

 

Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?

In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, it attracts new readers and relationships, and improves your overall SEO “score” with the search engines. So, while it’s not mandatory to have a blog, it really is valuable, and important to have.

The Following Are 5 Simple Steps For Creating A Great Blog!

 

1. Create a plan of action  Start with the basics and decide what you’re going to write about. Research ahead of time, gathering information and facts that you can use for your blog post and have a general outline of the structure you want to go with.

2. Create a powerhouse headline  This is perhaps one of the most important aspects of a blog. Without an enticing headline, readers will likely skip your blog post. It should be persuasive and make the reader want to read the post. Use interesting adjectives such as free, incredible, strange, effortless, etc. Using numbers with your headline is another great technique that appeals to readers such as “10 Easy ways to…” or “40% of Canadians can’t live without…”

3. Include unique images  Images are a great eye-catcher. Make sure they’re as unique as possible and avoid cookie-cutter style images that you would find on sites like Shutterstock.com. If possible, take your own high resolution photos. You should also ensure that the photo is eye catching and of course relevant to what you’re writing about.

4. Stay on topic – Share your personal thoughts and opinions when writing your blog, but avoid steering away from the message you’re sending. Stay on topic and always try to have a call-to-action for your readers. Keep your blog posts at approximately 2000 words or more, but don’t over-do it. This is the perfect amount to satisfy the search engine crawlers, and at the same time avoid scaring off your audience with a lengthy 3-page write-up.

5. Proofread twice – Always check your work. Spelling mistakes can make a blog or article seem unprofessional the instant a mistake is found. Start with an automated spell check (perhaps with Microsoft Word), and then do a manual read-through spell check. Automated spell checks will find spelling errors, but will not always find grammatical errors or bad English. Once you’re done that, do it again – it only takes one minute.

For more blog writing tips and information on media content writing for SEO, click here.

How to Increase Sales With Better Facebook Ads

Facebook Advertisements are a powerful and affordable tool that every business owner should be using.  

With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging.  Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up costing you more than you had bargained for in costs.  Facebook ads are “display ads” and are not search ads like Google’s.  The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution.
When creating Facebook ads, be sure to consider the following:
Know Your Target Audience
Facebook’s ad targeting options allows you to capture a specific demographic.  You wouldn’t want to target seniors over 65 for the latest technology gadget as seniors are not as tech savvy as the younger generation.  And you wouldn’t target cities like Hamilton or Niagara Falls for your therapeutic massage services that is based in Toronto because most people will not drive that far for a massage.  Determine who your target audience is, and where do they live demographically.   You will get more targeted clicks, and it will save you money on your CPC by not targeting the wrong audience.
Use High Quality Pictures
We tend to view the photo on an advertisement before we actually read the text.  This is not surprising since nearly 80% of the impact of an advertisement is created in the image.  There’s nothing worse than viewing an image of a product and not being able to clearly see the product.  Whether its from pixilation or a poor camera angle, its will deter customers from reading your ad.  Make sure it’s crisp sharp, and have a detailed focal point.   If you’re selling men’s high-end watches, you wouldn’t want a full body shot of the man wearing the watch – you would barely be able to see the watch from that far.  Instead, a close upper-body shot with the watch being the focal point would work much better.
Don’t Push the Sale Too Much
Constantly flooding your audience with sales pitches will likely just scare them off.   Not only is it annoying, but it gives the impression that your desperate and fewer people will buy your product or service.  
Avoid sending traffic directly to a sales page. Building trust first, will result in better leads and sales.  Have your audience participate in a survey to express their opinions, or ask them to sign up to your newsletter offering free valuable content.  You want to establish that relationship before presenting them with a sales pitch or offering.
More information on Social Media marketing and tips on how to boost your business, visit: http://www.thebestmedia.com/blog/can-contests-and-product-giveaways-boost-my-online-business/