5 Simple Steps For Creating Fantastic Blogs

With Millions Of Bloggers And Billions Of Blog Posts On The Internet, Making Yours Stand Out To A Potential Reader Is Difficult.

 

Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?

In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, it attracts new readers and relationships, and improves your overall SEO “score” with the search engines. So, while it’s not mandatory to have a blog, it really is valuable, and important to have.

The Following Are 5 Simple Steps For Creating A Great Blog!

 

1. Create a plan of action  Start with the basics and decide what you’re going to write about. Research ahead of time, gathering information and facts that you can use for your blog post and have a general outline of the structure you want to go with.

2. Create a powerhouse headline  This is perhaps one of the most important aspects of a blog. Without an enticing headline, readers will likely skip your blog post. It should be persuasive and make the reader want to read the post. Use interesting adjectives such as free, incredible, strange, effortless, etc. Using numbers with your headline is another great technique that appeals to readers such as “10 Easy ways to…” or “40% of Canadians can’t live without…”

3. Include unique images  Images are a great eye-catcher. Make sure they’re as unique as possible and avoid cookie-cutter style images that you would find on sites like Shutterstock.com. If possible, take your own high resolution photos. You should also ensure that the photo is eye catching and of course relevant to what you’re writing about.

4. Stay on topic – Share your personal thoughts and opinions when writing your blog, but avoid steering away from the message you’re sending. Stay on topic and always try to have a call-to-action for your readers. Keep your blog posts at approximately 2000 words or more, but don’t over-do it. This is the perfect amount to satisfy the search engine crawlers, and at the same time avoid scaring off your audience with a lengthy 3-page write-up.

5. Proofread twice – Always check your work. Spelling mistakes can make a blog or article seem unprofessional the instant a mistake is found. Start with an automated spell check (perhaps with Microsoft Word), and then do a manual read-through spell check. Automated spell checks will find spelling errors, but will not always find grammatical errors or bad English. Once you’re done that, do it again – it only takes one minute.

For more blog writing tips and information on media content writing for SEO, click here.

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How to Increase Sales With Better Facebook Ads

Facebook Advertisements are a powerful and affordable tool that every business owner should be using.  

With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging.  Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up costing you more than you had bargained for in costs.  Facebook ads are “display ads” and are not search ads like Google’s.  The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution.
When creating Facebook ads, be sure to consider the following:
Know Your Target Audience
Facebook’s ad targeting options allows you to capture a specific demographic.  You wouldn’t want to target seniors over 65 for the latest technology gadget as seniors are not as tech savvy as the younger generation.  And you wouldn’t target cities like Hamilton or Niagara Falls for your therapeutic massage services that is based in Toronto because most people will not drive that far for a massage.  Determine who your target audience is, and where do they live demographically.   You will get more targeted clicks, and it will save you money on your CPC by not targeting the wrong audience.
Use High Quality Pictures
We tend to view the photo on an advertisement before we actually read the text.  This is not surprising since nearly 80% of the impact of an advertisement is created in the image.  There’s nothing worse than viewing an image of a product and not being able to clearly see the product.  Whether its from pixilation or a poor camera angle, its will deter customers from reading your ad.  Make sure it’s crisp sharp, and have a detailed focal point.   If you’re selling men’s high-end watches, you wouldn’t want a full body shot of the man wearing the watch – you would barely be able to see the watch from that far.  Instead, a close upper-body shot with the watch being the focal point would work much better.
Don’t Push the Sale Too Much
Constantly flooding your audience with sales pitches will likely just scare them off.   Not only is it annoying, but it gives the impression that your desperate and fewer people will buy your product or service.  
Avoid sending traffic directly to a sales page. Building trust first, will result in better leads and sales.  Have your audience participate in a survey to express their opinions, or ask them to sign up to your newsletter offering free valuable content.  You want to establish that relationship before presenting them with a sales pitch or offering.
More information on Social Media marketing and tips on how to boost your business, visit: http://www.thebestmedia.com/blog/can-contests-and-product-giveaways-boost-my-online-business/

Follow These Tips on How to Write The Perfect Press Release

Thousands of press releases can be found every day on the internet.  Making yours stand out from the rest can be difficult.  

Aside from the obvious – like making sure it’s grammatically flawless with no spelling mistakes, here are some other tips on how to increase the likelihood that your audience will notice and read your press release:

1. Have a killer headline

This is perhaps the most important aspect of any press release or article.  A good headline will determine whether or not they will continue to read your story.   Keep them short and concise.  Short headlines are better for a few reasons;

– they are better formatted for mobile devices
– it becomes easily tweetable
– they are easier to understand when quickly scanning through a newsfeed or email list.   

2. Don’t beat around the bush

If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next.  Quickly state the subject, but don’t try to summarize the entire press release upfront.  Make it interesting and give readers a reason to continue reading on.    

3. Keep it to one page…or two

Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also ok).  This will force you to get strait to the point and limit any jibber jabber that writers sometimes fall victim to.  For some readers, long press releases are an instant turn-off.  Keeping it short and sweet makes it more readable and increases the chance of them reading the entire story.


4. Include a photo if possible

If you have a photo that directly relates to the story, always include it.  Pictures “catch the eye” and can make a press release more enticing to read.  

If you’re submitting your press release to journalists, include a short paragraph of where you think it would ideally fit into their publication.  It’s recommended to paste your press release directly into the email as some journalists may have reservations when opening attachments.  

For more writing tips, and how you can write better content than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

How to Cure Writers Block When Creating Content for Your Website or Blog

Do you find yourself running out of ideas when creating content?  We all know that the search engines love fresh content and SEO relies heavily on it.  The problem is that writing content – especially if you write daily, can take a beating on the brain.  For most of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once.

Thankfully, writers block is only a temporary thing and there are ways you can revive that creative mind of yours.  Use the following tips to get those typing fingers back into shape!


Challenge your audience

Create an article that challenges your audience (while relating to your field of course).  Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year.  Or you are a fitness expert and want to challenge your audience to give up sugar for a month.  This will spark user interaction and stimulate your readers interest. 

Read comments on other related blog sites

Reading comments on other people’s websites can bring new ideas.  No matter what niche you’re in, there are always others out there writing on the same niche as you.    You can get ideas and “feed” from people’s comments related to their likes, dislikes and concerns.  You can elaborate further and express your own opinion on the topic.

Revisit an old blog post you have already written on

As long as you don’t literally duplicate posts, it’s okay to re-write on a topic you have already covered in the past.   Opinions may have changed since then, so it’s okay to rekindle that same topic and putting a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, hence, never having the chance to read that original post.  


Keep up with current events

Reflecting on recent news in your field is a great way to create new content.  It shows that you are active in your field and your audience is more likely to return to read more great content!

For more tips on how to write awesome media content that is 20x better than your competitors, visit:  http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

5 Things You Need To Do Before Launching Your New Website

Launching a new website for the first time can be an exciting, yet stressful period.  Is everything ready? Are all your pages and links working, and error-free?  Is it Mobile-Friendly?  Dotting your i’s and crossing your t’s can seem like a fairly straight forward task.  But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.   

Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines.  You’re a newbie to the web, and need to get noticed A.S.A.P.   Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.

Here are 5 “must-do” steps that are often overlooked before officially launching a new website.

1. Prepare content

Getting indexed and ranked in Google relies heavily on great content.  You want to prepare at least 10 pcs of high quality content with about 1500 words in each.  This is the best way to quickly get indexed by the search engines.  Ideally, you want to be adding content 3-4 times a week.  Adding a blog page to your website would be ideal for content building.  Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.

2. Create Your Social Media Accounts 

Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn.  These social media sites should be used prior to your launch date.  Although your website is not up, that doesn’t mean you can’t start marketing it.   Why not do some marketing ahead of time by advertising the grand opening launch date of your new website.  Once your website has officially launched and is LIVE, be sure to link them all to eachother.  

3. Create a Sitemap for Your Website 

A sitemap tells search engines when new pages have been added to your site.  Needless to say, this is very important to have.  If your website was built on WordPress, you can install the Google XML Sitemaps plugin.  This will automatically create and update your sitemap for you as well as submit it to search engines.

4. Install Google Analytics

Create a Google Analytics account and place the tracking code into your websites before you go live.   This will provide you valuable information on your website stats from Day 1.

5. Last-minute checks

Do your final checks.  Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load).   Check that your images are well optimized:  good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also).  Proofread your content and make sure you have included all the keywords you are targeting.  And last but not least…..make an external backup of your site!

For more helpful tips on marketing your newly launched website, visit:  http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/

The Best Tips on Creating Great Tweets

Anybody who has a Twitter account knows how to tweet.  Pretty simple stuff.  But effective tweeting is a whole different ballgame.

Although social media sites are undeniably used as marketing tools (and will continue to be), it’s core purpose is to interact with other people.  Nobody wants to be flooded with blatant advertising and marketing messages in their Twitter account.  They become extremely annoying – even to those who are using social media for marketing purposes themselves.   There are a lot of ways to create a harmonious balance between sounding “human” and sounding like a sales agent.  You can still get the same message out there by toning down the marketing pitch and talking at a more human level.

The following are some other great tips on creating effective tweets.

1. Connect with your followers – Don’t be shy to ask something of your audience.  Whether you’re asking for their opinion or suggestions, get your audience involved.  At the very least, ask them to ReTweet.  It’s been shown that including “Please ReTweet” in your tweet, can increase re-tweets by 4X.

2. Tune-in to current events – Tapping into a trending topic in Twitter can give you a ton of exposure.   If there’s a way to tie your brand message into a trending discussion, it’s definitely worth considering (as long as you’re tasteful about it.)   A great example; Samsung tweeted at 9:30pm on New Year’s Eve, advising people on how to take more effective photos of fireworks.

3. Never try to capitalize on tragic events with your hashtags – Don’t ever use trending hashtags to capitalize on the misfortune of others.  The Gap, for example, used #Sandy during the hurricane Sandy storm in 2012 and wrote: “All impacted by #Sandy, stay safe!  We’ll be doing lots of Gap.com shopping today.  How about you?”  Needless to say, it was a PR nightmare for The Gap.

4. Creating Hashtags; not too long, and not too short  –Long hashtags are not recommended.  Aside from it being annoying to read, it becomes inconvenient to other Twitter users.  Since your only allowed 140 characters, other Twitter users will have minimal room to add their own content to the tweet.  Single word hashtags generate more engagement on Twitter, but it may not always send out the intended message.  A good example would be #therapist.   This seems ideal for a therapist, however it can also be interpreted as “the rapist”.  Quite a different message that will indeed attract the wrong audience

5. Share your photos and upload frequently – We are visual beings, which is why we all love photos, particularly when they’re interesting or funny.   You’ll be amazed how many Twitter users will ReTweet for a good laugh.

For more on Twitter tips and how to use them for search engine optimization, visit: http://www.thebestmedia.com/blog/the-best-tips-on-how-to-use-twitter-for-seo/

What You Need to Know Before Building Links

Link building is not what it used to be.  Although it’s still a ranking factor, it doesn’t carry the same weight it once did – and the guidelines for proper link building have changed considerably.
Prior to April 2012 before Google’s Penguin update came out, ranking positions could pretty much be “bought”.  You could purchase links from a “link farm” and literally have hundreds of links to your website in a matter of days at a very reasonable cost.  These websites that host your link may not contain any relevant or useful information at all.  It really didn’t matter.  Websites that had an enormous amount of links linking back to them, quickly rose to the top of search results.  It was a spammers paradise. 
Thanks to the Google Penguin update, buying links in bulk is a thing of the past.  It’s essentially a spam filter that is part of Googles core algorithm that works in real time.   Link building is still important for SEO, but now it’s all about the content and the user experience.  It has to be quality content that is relevant to your website, thus enhancing the overall user experience.  If you hurt the user experience, Google will limit your organic traffic growth and you will not likely see any positive ranking results.
Before you start building links, here are some important things to think about first.
– Does your website offer valuable, unique content?  If it doesn’t, no amount of link building will help and finding someone who will link to your website will be difficult.
– Does the website that your link is on have quality content?  Is it relevant to your website?  Is it a new website or has it been around for a while?  The more reputable the website, the better.
– Are there technical errors or messages on either your website, or the website hosting your link?  Technical errors are frowned upon by Google as it harms the user experience, which in turn will hurt your rankings.
– Are their other links (or ads) on their website from trusted companies?  Are they spammy in nature such as Gambling websites or male enhancing products?  Avoid linking with these sites or you will surely be flagged and penalized by Google.
Proper link building is time consuming and should not be rushed or carelessly overlooked.    Taking your time will make all the difference in your websites ranking and SEO efforts.  For another great read on link building, visit http://www.thebestmedia.com/blog/building-links-by-guest-posting-why-you-should-approach-with-caution/