Facebook Advertisements are a powerful and affordable tool that every business owner should be using.
Thousands of press releases can be found every day on the internet. Making yours stand out from the rest can be difficult.
Aside from the obvious – like making sure it’s grammatically flawless with no spelling mistakes, here are some other tips on how to increase the likelihood that your audience will notice and read your press release:
1. Have a killer headline
This is perhaps the most important aspect of any press release or article. A good headline will determine whether or not they will continue to read your story. Keep them short and concise. Short headlines are better for a few reasons;
– they are better formatted for mobile devices
– it becomes easily tweetable
– they are easier to understand when quickly scanning through a newsfeed or email list.
2. Don’t beat around the bush
If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next. Quickly state the subject, but don’t try to summarize the entire press release upfront. Make it interesting and give readers a reason to continue reading on.
3. Keep it to one page…or two
Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also ok). This will force you to get strait to the point and limit any jibber jabber that writers sometimes fall victim to. For some readers, long press releases are an instant turn-off. Keeping it short and sweet makes it more readable and increases the chance of them reading the entire story.
4. Include a photo if possible
If you have a photo that directly relates to the story, always include it. Pictures “catch the eye” and can make a press release more enticing to read.
If you’re submitting your press release to journalists, include a short paragraph of where you think it would ideally fit into their publication. It’s recommended to paste your press release directly into the email as some journalists may have reservations when opening attachments.
For more writing tips, and how you can write better content than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/
Do you find yourself running out of ideas when creating content? We all know that the search engines love fresh content and SEO relies heavily on it. The problem is that writing content – especially if you write daily, can take a beating on the brain. For most of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once.
Thankfully, writers block is only a temporary thing and there are ways you can revive that creative mind of yours. Use the following tips to get those typing fingers back into shape!
Challenge your audience
Create an article that challenges your audience (while relating to your field of course). Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year. Or you are a fitness expert and want to challenge your audience to give up sugar for a month. This will spark user interaction and stimulate your readers interest.
Read comments on other related blog sites
Reading comments on other people’s websites can bring new ideas. No matter what niche you’re in, there are always others out there writing on the same niche as you. You can get ideas and “feed” from people’s comments related to their likes, dislikes and concerns. You can elaborate further and express your own opinion on the topic.
Revisit an old blog post you have already written on
As long as you don’t literally duplicate posts, it’s okay to re-write on a topic you have already covered in the past. Opinions may have changed since then, so it’s okay to rekindle that same topic and putting a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, hence, never having the chance to read that original post.
Keep up with current events
Reflecting on recent news in your field is a great way to create new content. It shows that you are active in your field and your audience is more likely to return to read more great content!
For more tips on how to write awesome media content that is 20x better than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/
Launching a new website for the first time can be an exciting, yet stressful period. Is everything ready? Are all your pages and links working, and error-free? Is it Mobile-Friendly? Dotting your i’s and crossing your t’s can seem like a fairly straight forward task. But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.
Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines. You’re a newbie to the web, and need to get noticed A.S.A.P. Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.
Here are 5 “must-do” steps that are often overlooked before officially launching a new website.
1. Prepare content
Getting indexed and ranked in Google relies heavily on great content. You want to prepare at least 10 pcs of high quality content with about 1500 words in each. This is the best way to quickly get indexed by the search engines. Ideally, you want to be adding content 3-4 times a week. Adding a blog page to your website would be ideal for content building. Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.
2. Create Your Social Media Accounts
Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn. These social media sites should be used prior to your launch date. Although your website is not up, that doesn’t mean you can’t start marketing it. Why not do some marketing ahead of time by advertising the grand opening launch date of your new website. Once your website has officially launched and is LIVE, be sure to link them all to eachother.
3. Create a Sitemap for Your Website
A sitemap tells search engines when new pages have been added to your site. Needless to say, this is very important to have. If your website was built on WordPress, you can install the Google XML Sitemaps plugin. This will automatically create and update your sitemap for you as well as submit it to search engines.
4. Install Google Analytics
Create a Google Analytics account and place the tracking code into your websites before you go live. This will provide you valuable information on your website stats from Day 1.
5. Last-minute checks
Do your final checks. Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load). Check that your images are well optimized: good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also). Proofread your content and make sure you have included all the keywords you are targeting. And last but not least…..make an external backup of your site!
For more helpful tips on marketing your newly launched website, visit: http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/
Anybody who has a Twitter account knows how to tweet. Pretty simple stuff. But effective tweeting is a whole different ballgame.
Although social media sites are undeniably used as marketing tools (and will continue to be), it’s core purpose is to interact with other people. Nobody wants to be flooded with blatant advertising and marketing messages in their Twitter account. They become extremely annoying – even to those who are using social media for marketing purposes themselves. There are a lot of ways to create a harmonious balance between sounding “human” and sounding like a sales agent. You can still get the same message out there by toning down the marketing pitch and talking at a more human level.
The following are some other great tips on creating effective tweets.
1. Connect with your followers – Don’t be shy to ask something of your audience. Whether you’re asking for their opinion or suggestions, get your audience involved. At the very least, ask them to ReTweet. It’s been shown that including “Please ReTweet” in your tweet, can increase re-tweets by 4X.
2. Tune-in to current events – Tapping into a trending topic in Twitter can give you a ton of exposure. If there’s a way to tie your brand message into a trending discussion, it’s definitely worth considering (as long as you’re tasteful about it.) A great example; Samsung tweeted at 9:30pm on New Year’s Eve, advising people on how to take more effective photos of fireworks.
3. Never try to capitalize on tragic events with your hashtags – Don’t ever use trending hashtags to capitalize on the misfortune of others. The Gap, for example, used #Sandy during the hurricane Sandy storm in 2012 and wrote: “All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?” Needless to say, it was a PR nightmare for The Gap.
4. Creating Hashtags; not too long, and not too short –Long hashtags are not recommended. Aside from it being annoying to read, it becomes inconvenient to other Twitter users. Since your only allowed 140 characters, other Twitter users will have minimal room to add their own content to the tweet. Single word hashtags generate more engagement on Twitter, but it may not always send out the intended message. A good example would be #therapist. This seems ideal for a therapist, however it can also be interpreted as “the rapist”. Quite a different message that will indeed attract the wrong audience
5. Share your photos and upload frequently – We are visual beings, which is why we all love photos, particularly when they’re interesting or funny. You’ll be amazed how many Twitter users will ReTweet for a good laugh.
For more on Twitter tips and how to use them for search engine optimization, visit: http://www.thebestmedia.com/blog/the-best-tips-on-how-to-use-twitter-for-seo/