The 6 Steps On How To Optimize Your YouTube Videos

With more than 5 billion videos being watched every day on You Tube, videos play a huge role in Google search results.  How do you make yours stand out from the 300 million hours of video being uploaded every minute?
Spending the time to optimize your videos for search engine optimization will help significantly in driving more traffic to your video and YouTube Channel.  There are several signals that YouTube takes in to account for ranking videos.
Here are the core ones you will need to focus on before uploading your video:
1. Metadata
Metadata refers to the information that is entered regarding the video to help clearly define the nature and subject.  With YouTube, the metadata makes up the title, descriptions and tags of your videos.  When entering this data, be sure to use your main keywords and secondary keywords.
2. Description
Clearly describe, and elaborate on the details of your video.  Search engines can not watch or listen to video, so don’t shy away from long descriptions.  Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic.
3. Tags
A good way to make use of SEO with your video would be by adding at least 10 tags per video – again, making use of your keywords that you are targeting.  Use them in sentence-form.  For example, if you’re target keywords are “Android Box”, you would enter it as “Where to Buy an Android Box”.
4. Use Speech Bubbles
Speech bubble annotations in your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and join your YouTube channel.
5. Group Your Videos Into Organized Playlists
Once you have created at least 5-10 videos, try and organize them by topic.  For example, you can have a playlist for all your commercials, another playlist for “How To’s”, and another for “special offers”.  Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm.  A user is more likely to watch a video of the same subject right after they have just watched a video of that same topic.
6. Ask Your Viewers to Subscribe to Your Channel 
Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results.  It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video.  In addition, be sure to encourage your users to leave comments as this promote user interaction.
For a great article on creating professional looking videos, visit http://thebestmedia.com/media/how-to-create-professional-videos-for-your-business

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Guidelines For Writing The Perfect SEO-Optimized Article

Writing Great Articles Is Something That Comes With Time And Practice, But Optimizing Those Articles For Search Engines Is A Whole Different Story. 

 

The good news is that optimization techniques don’t require a whole lot of practice. Aside from choosing the right keywords for your article (which you shouldn’t rush through, as it’s the most important aspect), optimization can be applied in a simple fashion. It’s just a matter of knowing what to do.

As a first step, ensure you have decided on all of the keywords that you want your article to rank on (every step you make after this point will revolve around these keywords). Ensure that you have included these keywords within the title and body of your article without over-doing it. Having five or six occurrences that are evenly spaced out throughout the article is okay. But, flooding your article with keywords may cause search engines to see your posting as spam and it will then be ignored, which means that it won’t show up in search results.

Meta titles should always contain your keywords. These titles are what search engines display in search results. Try to make them intriguing for users, but not in a spammy fashion. You are limited to 156 characters, so choose your words wisely.  If you have already made previous posts and forgot to add meta titles, it’s recommended you go back to those posts and add them. Every blog post is seen as a new web page by Google, which gives you the opportunity to rank for certain keywords on every post you make.

Images require optimization too! Google can’t read images and therefore relies solely on your Alt attributes, and filenames. NEVER keep file names that have a meaningless format, such as DSC45616.jpg or image001.jpg. Rename your image files so the names are descriptive and relevant to their content.  If you own a floral shop in Toronto and you have a photo of a floral arrangement, name the file “floral arrangement Toronto”  or “Toronto flowers” to ensure that search engines can understand what the image is about. Click here for more on how to optimize your images for SEO.

H1, H2, H3 Headings share the same rules as meta titles. Use your targeted keywords within these headings without being overly repetitive. The title is usually used as the H1 by default.  Having sub headings (H2, H3, etc) with extended descriptions and keywords is also recommended.

As a final tip, when writing a post, it’s always good practice to link back to a previous post that you have made. It’s creating another link for your SEO and can only help you in terms of ranking. Additionally, it increases the probability of visitors staying on your website for longer periods of time.

 

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5 Simple Steps For Creating Fantastic Blogs

With Millions Of Bloggers And Billions Of Blog Posts On The Internet, Making Yours Stand Out To A Potential Reader Is Difficult.

 

Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?

In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, it attracts new readers and relationships, and improves your overall SEO “score” with the search engines. So, while it’s not mandatory to have a blog, it really is valuable, and important to have.

The Following Are 5 Simple Steps For Creating A Great Blog!

 

1. Create a plan of action  Start with the basics and decide what you’re going to write about. Research ahead of time, gathering information and facts that you can use for your blog post and have a general outline of the structure you want to go with.

2. Create a powerhouse headline  This is perhaps one of the most important aspects of a blog. Without an enticing headline, readers will likely skip your blog post. It should be persuasive and make the reader want to read the post. Use interesting adjectives such as free, incredible, strange, effortless, etc. Using numbers with your headline is another great technique that appeals to readers such as “10 Easy ways to…” or “40% of Canadians can’t live without…”

3. Include unique images  Images are a great eye-catcher. Make sure they’re as unique as possible and avoid cookie-cutter style images that you would find on sites like Shutterstock.com. If possible, take your own high resolution photos. You should also ensure that the photo is eye catching and of course relevant to what you’re writing about.

4. Stay on topic – Share your personal thoughts and opinions when writing your blog, but avoid steering away from the message you’re sending. Stay on topic and always try to have a call-to-action for your readers. Keep your blog posts at approximately 2000 words or more, but don’t over-do it. This is the perfect amount to satisfy the search engine crawlers, and at the same time avoid scaring off your audience with a lengthy 3-page write-up.

5. Proofread twice – Always check your work. Spelling mistakes can make a blog or article seem unprofessional the instant a mistake is found. Start with an automated spell check (perhaps with Microsoft Word), and then do a manual read-through spell check. Automated spell checks will find spelling errors, but will not always find grammatical errors or bad English. Once you’re done that, do it again – it only takes one minute.

For more blog writing tips and information on media content writing for SEO, click here.

How to Increase Sales With Better Facebook Ads

Facebook Advertisements are a powerful and affordable tool that every business owner should be using.  

With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging.  Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up costing you more than you had bargained for in costs.  Facebook ads are “display ads” and are not search ads like Google’s.  The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution.
When creating Facebook ads, be sure to consider the following:
Know Your Target Audience
Facebook’s ad targeting options allows you to capture a specific demographic.  You wouldn’t want to target seniors over 65 for the latest technology gadget as seniors are not as tech savvy as the younger generation.  And you wouldn’t target cities like Hamilton or Niagara Falls for your therapeutic massage services that is based in Toronto because most people will not drive that far for a massage.  Determine who your target audience is, and where do they live demographically.   You will get more targeted clicks, and it will save you money on your CPC by not targeting the wrong audience.
Use High Quality Pictures
We tend to view the photo on an advertisement before we actually read the text.  This is not surprising since nearly 80% of the impact of an advertisement is created in the image.  There’s nothing worse than viewing an image of a product and not being able to clearly see the product.  Whether its from pixilation or a poor camera angle, its will deter customers from reading your ad.  Make sure it’s crisp sharp, and have a detailed focal point.   If you’re selling men’s high-end watches, you wouldn’t want a full body shot of the man wearing the watch – you would barely be able to see the watch from that far.  Instead, a close upper-body shot with the watch being the focal point would work much better.
Don’t Push the Sale Too Much
Constantly flooding your audience with sales pitches will likely just scare them off.   Not only is it annoying, but it gives the impression that your desperate and fewer people will buy your product or service.  
Avoid sending traffic directly to a sales page. Building trust first, will result in better leads and sales.  Have your audience participate in a survey to express their opinions, or ask them to sign up to your newsletter offering free valuable content.  You want to establish that relationship before presenting them with a sales pitch or offering.
More information on Social Media marketing and tips on how to boost your business, visit: http://www.thebestmedia.com/blog/can-contests-and-product-giveaways-boost-my-online-business/

Follow These Tips on How to Write The Perfect Press Release

Thousands of press releases can be found every day on the internet.  Making yours stand out from the rest can be difficult.  

Aside from the obvious – like making sure it’s grammatically flawless with no spelling mistakes, here are some other tips on how to increase the likelihood that your audience will notice and read your press release:

1. Have a killer headline

This is perhaps the most important aspect of any press release or article.  A good headline will determine whether or not they will continue to read your story.   Keep them short and concise.  Short headlines are better for a few reasons;

– they are better formatted for mobile devices
– it becomes easily tweetable
– they are easier to understand when quickly scanning through a newsfeed or email list.   

2. Don’t beat around the bush

If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next.  Quickly state the subject, but don’t try to summarize the entire press release upfront.  Make it interesting and give readers a reason to continue reading on.    

3. Keep it to one page…or two

Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also ok).  This will force you to get strait to the point and limit any jibber jabber that writers sometimes fall victim to.  For some readers, long press releases are an instant turn-off.  Keeping it short and sweet makes it more readable and increases the chance of them reading the entire story.


4. Include a photo if possible

If you have a photo that directly relates to the story, always include it.  Pictures “catch the eye” and can make a press release more enticing to read.  

If you’re submitting your press release to journalists, include a short paragraph of where you think it would ideally fit into their publication.  It’s recommended to paste your press release directly into the email as some journalists may have reservations when opening attachments.  

For more writing tips, and how you can write better content than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

How to Cure Writers Block When Creating Content for Your Website or Blog

Do you find yourself running out of ideas when creating content?  We all know that the search engines love fresh content and SEO relies heavily on it.  The problem is that writing content – especially if you write daily, can take a beating on the brain.  For most of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once.

Thankfully, writers block is only a temporary thing and there are ways you can revive that creative mind of yours.  Use the following tips to get those typing fingers back into shape!


Challenge your audience

Create an article that challenges your audience (while relating to your field of course).  Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year.  Or you are a fitness expert and want to challenge your audience to give up sugar for a month.  This will spark user interaction and stimulate your readers interest. 

Read comments on other related blog sites

Reading comments on other people’s websites can bring new ideas.  No matter what niche you’re in, there are always others out there writing on the same niche as you.    You can get ideas and “feed” from people’s comments related to their likes, dislikes and concerns.  You can elaborate further and express your own opinion on the topic.

Revisit an old blog post you have already written on

As long as you don’t literally duplicate posts, it’s okay to re-write on a topic you have already covered in the past.   Opinions may have changed since then, so it’s okay to rekindle that same topic and putting a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, hence, never having the chance to read that original post.  


Keep up with current events

Reflecting on recent news in your field is a great way to create new content.  It shows that you are active in your field and your audience is more likely to return to read more great content!

For more tips on how to write awesome media content that is 20x better than your competitors, visit:  http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

5 Things You Need To Do Before Launching Your New Website

Launching a new website for the first time can be an exciting, yet stressful period.  Is everything ready? Are all your pages and links working, and error-free?  Is it Mobile-Friendly?  Dotting your i’s and crossing your t’s can seem like a fairly straight forward task.  But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.   

Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines.  You’re a newbie to the web, and need to get noticed A.S.A.P.   Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.

Here are 5 “must-do” steps that are often overlooked before officially launching a new website.

1. Prepare content

Getting indexed and ranked in Google relies heavily on great content.  You want to prepare at least 10 pcs of high quality content with about 1500 words in each.  This is the best way to quickly get indexed by the search engines.  Ideally, you want to be adding content 3-4 times a week.  Adding a blog page to your website would be ideal for content building.  Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.

2. Create Your Social Media Accounts 

Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn.  These social media sites should be used prior to your launch date.  Although your website is not up, that doesn’t mean you can’t start marketing it.   Why not do some marketing ahead of time by advertising the grand opening launch date of your new website.  Once your website has officially launched and is LIVE, be sure to link them all to eachother.  

3. Create a Sitemap for Your Website 

A sitemap tells search engines when new pages have been added to your site.  Needless to say, this is very important to have.  If your website was built on WordPress, you can install the Google XML Sitemaps plugin.  This will automatically create and update your sitemap for you as well as submit it to search engines.

4. Install Google Analytics

Create a Google Analytics account and place the tracking code into your websites before you go live.   This will provide you valuable information on your website stats from Day 1.

5. Last-minute checks

Do your final checks.  Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load).   Check that your images are well optimized:  good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also).  Proofread your content and make sure you have included all the keywords you are targeting.  And last but not least…..make an external backup of your site!

For more helpful tips on marketing your newly launched website, visit:  http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/