How SEO Services From A Digital Marketing Expert Can Bring More Leads

Search Engine Optimization Requires Some Patience, As Results Will Not Happen Overnight.


 The good news is that once all of the initial
leg work is done and the search engines crawl your website and other social
sites, the end result makes it all worth the wait.
 

If
you’re looking for a quick fix with faster results, the better option would
probably be to invest into some advertising like Google AdWords.  Although there is still some SEO involved with
that option – such as targeting the right keywords for your ads, this route
will guarantee instant exposure.  The
problem with AdWords is that once you stop paying for the Ad service, the
exposure for your business along with any potential future leads will stop just
as quickly.  It would need to be an on-ongoing
expense, literally paying for each “click”.
 

Search
engine optimization involves much more. 
Yes, there is still a cost associated with SEO services, but the
benefits of using a digital marketing expert outweigh traditional pay-per-click
ads.  For starters, it helps to build
your businesses reputation and builds trust – which is crucial when trying to attain
more business and new leads.  
 

Anyone
with an AdWords account can advertise a product or service – regardless if they
have a good business reputation or not. 
A business that has had SEO work done by a professional digital
marketing agency will also have social websites like Facebook & Twitter,
articles, blogs, press releases, reviews, fresh website content, likes, shares,
and so on.   When a business has all
of these
, it speaks volumes as compared to a business that only has a
Google Ad and a website.

 

 

Do
you need help with your Google ranking? 
Contact Toronto’s Google marketing agency
here.  

 

Advertisements

Don’t Ever Make These Dreadful SEO Mistakes!

Search engine optimization is a lot like your credit rating.  It’s a long process to build it up, but can be severely damaged with just a few mistakes.

Most website owners by now, know that black hat SEO techniques should be avoided.  However, there are many SEO errors that can be made with no ill-intentions.

The following are some of the things that website owners often overlook when it comes to building your online reputation and SEO:

Guest posting on other sites without first investigating the site 

Guest posting is a great way to gain exposure and build links to your website.  However, posting on just any site can lead to serious consequences and can have a reverse effect – damaging your SEO and rankings.  Before posting to a site, be sure to practice due diligence with some investigating.  Is the site trustworthy?  Is the website relevant to yours, sharing a similar target market?  Does it provide quality content?  Do they receive positive reviews from their users?  These are questions you need to ask yourself before posting.  Guest posting on websites that are low quality, spammy, or have no relevance to your niche will cause more damage than good.

Using Frames

Frames and iFrames have their place at times, but should generally be avoided whenever possible if you’re looking to get that particular page indexed. Never use frames as a method of navigating content on your website as it only makes the content difficult to index by search engines.  Google is pretty clear on where they stand on this.  If you must use Frames, make sure that each frame has a sensible name and title that gives a clear indication of the content within that frame.

Failing to Use Transcripts With Your Videos and Audio Files

Search engines can not determine the content of video and audio files unless you use transcripts.  Including a transcript in the Item Description field will allow search engines (and also YouTube) to understand your video files and ensure that it will get indexed and included in search results.  Transcripts do not necessarily need to be word-for-word.  A summary along with targeted keywords should do the job.

Posting Garbage for Content

When it comes to website content, quality trumps quantity.  Quite often, website owners will opt to hiring low paid writers to produce content for their sites.  While this may seem like a viable option (as it saves you an enormous amount of time), don’t expect any real benefits from it from an SEO standpoint.  

First of all, it’s not hard for readers to notice a poorly written article.  Spelling mistakes, bad grammar, and repetitiveness is not only considered bad practice, but it’s also irritating for readers.  Article spinners (software that “re-words” content to make it look unique) can be even worse.  Because it will only re-word certain words and phrases, proper grammar is often overlooked and the chances of search engines flagging you for “duplicate content” are even greater when using article spinners.

For more tips on which SEO practices you should avoid, visit: http://www.thebestmedia.com/blog/3-seo-practices-that-you-should-avoid/

5 Things You Need To Do Before Launching Your New Website

Launching a new website for the first time can be an exciting, yet stressful period.  Is everything ready? Are all your pages and links working, and error-free?  Is it Mobile-Friendly?  Dotting your i’s and crossing your t’s can seem like a fairly straight forward task.  But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.   

Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines.  You’re a newbie to the web, and need to get noticed A.S.A.P.   Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.

Here are 5 “must-do” steps that are often overlooked before officially launching a new website.

1. Prepare content

Getting indexed and ranked in Google relies heavily on great content.  You want to prepare at least 10 pcs of high quality content with about 1500 words in each.  This is the best way to quickly get indexed by the search engines.  Ideally, you want to be adding content 3-4 times a week.  Adding a blog page to your website would be ideal for content building.  Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.

2. Create Your Social Media Accounts 

Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn.  These social media sites should be used prior to your launch date.  Although your website is not up, that doesn’t mean you can’t start marketing it.   Why not do some marketing ahead of time by advertising the grand opening launch date of your new website.  Once your website has officially launched and is LIVE, be sure to link them all to eachother.  

3. Create a Sitemap for Your Website 

A sitemap tells search engines when new pages have been added to your site.  Needless to say, this is very important to have.  If your website was built on WordPress, you can install the Google XML Sitemaps plugin.  This will automatically create and update your sitemap for you as well as submit it to search engines.

4. Install Google Analytics

Create a Google Analytics account and place the tracking code into your websites before you go live.   This will provide you valuable information on your website stats from Day 1.

5. Last-minute checks

Do your final checks.  Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load).   Check that your images are well optimized:  good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also).  Proofread your content and make sure you have included all the keywords you are targeting.  And last but not least…..make an external backup of your site!

For more helpful tips on marketing your newly launched website, visit:  http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/

How SEO Will Change Because of Voice Search Technology

The way we search for information online is changing more and more every year.  With the increased popularity and technical advancements of voice search technology, people are beginning to find it easier to voice search on their mobile devices instead of typing on a small keyboard screen.   Is it just a fad?  Not likely.  With virtual assistants such as Microsoft’s Cortana, Amazon’s Echo, and Apple’s Siri, Tony Stark’s world is an arms length away.  And who wouldn’t want their own personal “Jarvis” at home, or on your smartphone?

What does that mean for SEO?  A lot.  When people voice search, they don’t just say 2-3 keywords – as you would when using a text search box.  You would phrase it in a small simple sentence.  For example, if you lived in Toronto and was looking for a Royal Bank, using a search box, you would type something like: “Royal Bank in Toronto”.  Using the voice search method on the other hand, would sound something like: “Find me the closest Royal Bank”.  Quite different in terms of the language structure used.  

Voice search obviously uses a more natural and conversational tone.  SEO professionals are therefore starting to think differently about mobile content and search engine optimization.   Voice search queries are now longer than typical text keyword search queries, so keyword targeting strategies must change also.

Over 50% of teens & 41% of adults in the USA use voice search on a daily basis – smartphones being the primary device that people use to search.  Eventually, trying to rank on a few keywords in search results won’t be enough. 

Getting ahead of the game is key.  Virtual Assistants and voice search technology is not going away, so its crucial that you make the necessary changes to ensure digital assistants and voice search software can understand your content.

Need professional SEO help?  Contact the Digital Marketing Experts at http://thebestmedia.com/services.php

Why a Technical Issue is Bad News for Your Website’s Ranking

As if technical issues with your website isn’t frustrating enough!   If you’re unfortunate enough to be one of these people, it gets even worse.
A lot of website owners don’t realize that technical errors, such as 404 errors, can have devastating affects on your SEO.    High bounce rates will indicate to Google that your website doesn’t provide any useful information to users.  When it sees a website with errors, they deem it as “unsafe”, or a “lower quality” website.   As a result, your rankings in search results will suffer.  Googles’ focus is on enhancing the user experience and favors well-structured websites with no errors of any sort – giving those sites better rankings.
Here are some of the common technical issues you should look for on your website.  Most of these can be found using Webmaster Tools.  If you find any of these on your website, you should fix them…. quickly.
-500 Internal Server Error
-301 & 302 redirects 
-Access denied errors
-404 error – “Page not found”
-Duplicate META data
-Canonical errors
-improper use of the noindex, nofollow directives
Make it a common practice to regularly check on your website to ensure it’s error-free.  Googlebots are your friends, so stay on their good side and correct errors as soon as they arise.
For more useful information on 301 redirects and how it can affect your search engine optimization, visit: 

What You Need to Know Before Building Links

Link building is not what it used to be.  Although it’s still a ranking factor, it doesn’t carry the same weight it once did – and the guidelines for proper link building have changed considerably.
Prior to April 2012 before Google’s Penguin update came out, ranking positions could pretty much be “bought”.  You could purchase links from a “link farm” and literally have hundreds of links to your website in a matter of days at a very reasonable cost.  These websites that host your link may not contain any relevant or useful information at all.  It really didn’t matter.  Websites that had an enormous amount of links linking back to them, quickly rose to the top of search results.  It was a spammers paradise. 
Thanks to the Google Penguin update, buying links in bulk is a thing of the past.  It’s essentially a spam filter that is part of Googles core algorithm that works in real time.   Link building is still important for SEO, but now it’s all about the content and the user experience.  It has to be quality content that is relevant to your website, thus enhancing the overall user experience.  If you hurt the user experience, Google will limit your organic traffic growth and you will not likely see any positive ranking results.
Before you start building links, here are some important things to think about first.
– Does your website offer valuable, unique content?  If it doesn’t, no amount of link building will help and finding someone who will link to your website will be difficult.
– Does the website that your link is on have quality content?  Is it relevant to your website?  Is it a new website or has it been around for a while?  The more reputable the website, the better.
– Are there technical errors or messages on either your website, or the website hosting your link?  Technical errors are frowned upon by Google as it harms the user experience, which in turn will hurt your rankings.
– Are their other links (or ads) on their website from trusted companies?  Are they spammy in nature such as Gambling websites or male enhancing products?  Avoid linking with these sites or you will surely be flagged and penalized by Google.
Proper link building is time consuming and should not be rushed or carelessly overlooked.    Taking your time will make all the difference in your websites ranking and SEO efforts.  For another great read on link building, visit http://www.thebestmedia.com/blog/building-links-by-guest-posting-why-you-should-approach-with-caution/

Why You Should Start Using the Yoast SEO PlugIn for WordPress

WordPress is considered by most, to be a very SEO friendly content management system.  Well it just became friendlier, and more effective with the help of the Yoast SEO Plugin.  This powerful tool is the most comprehensive SEO-related WordPress plugin available today that helps to boost results.  It’s a free plugin (with an optional paid upgrade) and can be installed on any self-hosted WordPress site.    

Here are some more details on what the Yoast SEO Plugin can do for you:

– sets your targeted keywords and tracks how often they are being used on your site
– lets you easily control titles and meta descriptions
– provides a Google search result snippet “preview” of your meta data information as it will be seen by others in a Google search result
– manages sitemaps
– can do URL redirects
– automatically notifies search engines once content is published.
– allows to add a custom RSS footer for posts.
– offers integration options for major social sites like Facebook and Twitter
– has the ability to get you verified google authorship for your site.
– has breadcrumbs support, with configurable breadcrumbs titles.

For more on WordPress and Search Engine Optimization, visit http://www.thebestmedia.com/blog/are-there-seo-benefits-of-using-wordpress/