How To Optimize Your Images for SEO

If you own a website selling products, you want to make sure that the images you’re using are high quality. 
But, in today’s online marketing world, it no longer ends there. There are a number of factors to keep in mind when posting images on your website. High quality images are important – yes, but if no one sees them, will it really help to increase traffic and sales?
Hopefully, you’ve got a decent SEO strategy already in place for your website. We all know that title tags, H1 tags and links are all needed if you want decent rankings. But thankfully, there are a few ways to optimize your images, too. Optimizing your images will make it easy for Google to identify them and spider that information so they will show up on Google’s search results.
Also, regardless of which file type you are using, for the best results, make sure to resize to the size you actually need, and then compress them to the point where you just begin to see a loss in image quality.
 
Here are some must-dos when placing images on your site: 
1. Create descriptive and keyword-rich file names – The worst thing you can do is keep the default file names of photos (e.g. DSC000004). This tells Google nothing regarding what the image is about, so it will therefore not get indexed (neither in an image search, or normal search). You should always use descriptive keywords when naming your image files, as it’s crucial for image optimization.
2. Keep image file sizes small – Speed is everything in the technology world, so it’s not surprising that we are becoming less and less patient when it comes to waiting for anything. Websites are no different. Most desktop users will wait no more than 3 seconds for a page to load, and mobile users will wait no longer than 5 seconds before they exit a website. Large image files play a major role and can dramatically slow down your website’s load times. In addition to that, Google uses page load times as a ranking factor. So, if your website is not up to par when it comes to speed, it’s a double whammy for you. A general rule of thumb for e-commerce images is to keep your file sizes below 70kb. You can do this by either compressing your images, or using the “save as web” option in Photoshop. This will decrease the file size, while still maintaining image quality.
3. Use your alt tags – Using alt tags is an excellent way for your e-commerce product images to show up in Google search results (and also Google image search). Having the appropriate alt tags for your images will bring in more visitors. Be descriptive in your tags and use keywords whenever possible.
4. Use captions with your images – People tend to quickly scan content before they decide to fully read something. When we see images, we instinctively look at the caption. So, make the caption attention grabbing, in order to entice them to read on.
5. Use the proper image file type – Use the right file types at the right times. The three most common you will find are:
JPEG – for most visuals on your websites.
PNG – for high quality graphics and logos.
GIF – for icons, avatars, and animations.
 
For a great read on how to create better marketing images that will help increase traffic to your site, visit The Best Media Digital Marketing Specialists.
Advertisements

Optimize Your Blogs and Articles With These 3 Great Tips

You can find endless amounts in information on the web regarding blog-writing tips and best practices.   So instead of covering the same obvious topics of “What message do you want to send?”, and “be sure to include an introduction and conclusion”, we are going to talk about best blogging practices – in terms of Google and SEO.

The first tip would be to frequently link back to previous content, preferably a “relatable” blog post of the same general topic.  Linking structure is important to search engines.  By doing this, it will make your post more powerful because it shows you have some authority on the topic.

Secondly, your articles should have a minimum of 300 words with keywords appearing 3-5 times throughout.  Don’t have them too long as it may scare off some potential readers.

Thirdly, you should post the content on your own website first.   Then wait about a month or so before syndicating it to other websites.  You want to give search engines ample time to rank the post from your website before it ranks from your syndicated sites.   In addition, if the search engines become confused about a duplicate content issue, it ensures that your site will not be penalized, as you were the first to post.

As search engines are constantly changing their algorithm and ranking factors, you should stay in the loop of Google updates and regularly check on your web traffic for any drops in traffic.

For more helpful tips on blogging, visit: http://www.thebestmedia.com/blog/the-best-tips-for-creating-high-quality-blog-posts/