The 6 Steps On How To Optimize Your YouTube Videos

With more than 5 billion videos being watched every day on You Tube, videos play a huge role in Google search results.  How do you make yours stand out from the 300 million hours of video being uploaded every minute?
Spending the time to optimize your videos for search engine optimization will help significantly in driving more traffic to your video and YouTube Channel.  There are several signals that YouTube takes in to account for ranking videos.
Here are the core ones you will need to focus on before uploading your video:
1. Metadata
Metadata refers to the information that is entered regarding the video to help clearly define the nature and subject.  With YouTube, the metadata makes up the title, descriptions and tags of your videos.  When entering this data, be sure to use your main keywords and secondary keywords.
2. Description
Clearly describe, and elaborate on the details of your video.  Search engines can not watch or listen to video, so don’t shy away from long descriptions.  Search engines like Google rely heavily on the text surrounding the video to understand your video’s topic.
3. Tags
A good way to make use of SEO with your video would be by adding at least 10 tags per video – again, making use of your keywords that you are targeting.  Use them in sentence-form.  For example, if you’re target keywords are “Android Box”, you would enter it as “Where to Buy an Android Box”.
4. Use Speech Bubbles
Speech bubble annotations in your video are not only a great way to clarify your message in the video, but it also gives you the option to add a link to another video, or a “subscribe now” link for viewers to easily click and join your YouTube channel.
5. Group Your Videos Into Organized Playlists
Once you have created at least 5-10 videos, try and organize them by topic.  For example, you can have a playlist for all your commercials, another playlist for “How To’s”, and another for “special offers”.  Videos that are organized this way will drive more traffic between one another because of YouTube’s algorithm.  A user is more likely to watch a video of the same subject right after they have just watched a video of that same topic.
6. Ask Your Viewers to Subscribe to Your Channel 
Subscribing and “liking” are two of the most important user signals that YouTube uses to identify a high quality video. Having a ton of “likes” sends a strong message to YouTube that it’s a high quality video and will therefore rank better in video search results.  It’s strongly recommended, and is a good practice to ask people to subscribe at the end of every video.  In addition, be sure to encourage your users to leave comments as this promote user interaction.
For a great article on creating professional looking videos, visit http://thebestmedia.com/media/how-to-create-professional-videos-for-your-business

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Why Having Good Title Tags is Important for SEO

Search Engine Optimization is a lengthy process that essentially starts at the design phase.  Various factors and components make up a well-structured, SEO-friendly website.  We’ll be specifically talking about the title tags for now;  How to come up with the right ones, and why it’s important for SEO.

A Title Tag is the key text when describing a document or online page because they are used on search engine result pages that provides a preview of what the page has to offer.  All of your pages on your website should have title tags that accurately describe the content on your page and makes use of at least 2 targeted keywords related to that page.  You don’t want to just throw a bunch of words together with little to no thought.

Keeping title tags <55 characters is recommended, otherwise Google may truncate it because of its excessive length.  Always try to start your title tags with your main keywords that you are targeting for that page without over-repeating these keywords.  Google may see this as keyword stuffing, and your SEO ranking will suffer because of it.

Ensure that title tags are readable and makes sense.  Because they are often the first thing a visitor will see before visiting your website, you want to make a good first impression.  Bad grammar and spelling errors tend to deter visitors from clicking through to your site because it gives the impression of a low quality site.  In addition, if you misspell your keywords in your title tags, the only way visitors will find your website through a search engine is if they misspell it themselves in their search.

 

For more on title tags and other important SEO steps you should know, visit:   http://thebestmedia.com/media/important-seo-steps-for-your-new-website

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How To Optimize Your Images for SEO

If you own a website selling products, you want to make sure that the images you’re using are high quality. 
But, in today’s online marketing world, it no longer ends there. There are a number of factors to keep in mind when posting images on your website. High quality images are important – yes, but if no one sees them, will it really help to increase traffic and sales?
Hopefully, you’ve got a decent SEO strategy already in place for your website. We all know that title tags, H1 tags and links are all needed if you want decent rankings. But thankfully, there are a few ways to optimize your images, too. Optimizing your images will make it easy for Google to identify them and spider that information so they will show up on Google’s search results.
Also, regardless of which file type you are using, for the best results, make sure to resize to the size you actually need, and then compress them to the point where you just begin to see a loss in image quality.
 
Here are some must-dos when placing images on your site: 
1. Create descriptive and keyword-rich file names – The worst thing you can do is keep the default file names of photos (e.g. DSC000004). This tells Google nothing regarding what the image is about, so it will therefore not get indexed (neither in an image search, or normal search). You should always use descriptive keywords when naming your image files, as it’s crucial for image optimization.
2. Keep image file sizes small – Speed is everything in the technology world, so it’s not surprising that we are becoming less and less patient when it comes to waiting for anything. Websites are no different. Most desktop users will wait no more than 3 seconds for a page to load, and mobile users will wait no longer than 5 seconds before they exit a website. Large image files play a major role and can dramatically slow down your website’s load times. In addition to that, Google uses page load times as a ranking factor. So, if your website is not up to par when it comes to speed, it’s a double whammy for you. A general rule of thumb for e-commerce images is to keep your file sizes below 70kb. You can do this by either compressing your images, or using the “save as web” option in Photoshop. This will decrease the file size, while still maintaining image quality.
3. Use your alt tags – Using alt tags is an excellent way for your e-commerce product images to show up in Google search results (and also Google image search). Having the appropriate alt tags for your images will bring in more visitors. Be descriptive in your tags and use keywords whenever possible.
4. Use captions with your images – People tend to quickly scan content before they decide to fully read something. When we see images, we instinctively look at the caption. So, make the caption attention grabbing, in order to entice them to read on.
5. Use the proper image file type – Use the right file types at the right times. The three most common you will find are:
JPEG – for most visuals on your websites.
PNG – for high quality graphics and logos.
GIF – for icons, avatars, and animations.
 
For a great read on how to create better marketing images that will help increase traffic to your site, visit The Best Media Digital Marketing Specialists.

Optimize Your Blogs and Articles With These 3 Great Tips

You can find endless amounts in information on the web regarding blog-writing tips and best practices.   So instead of covering the same obvious topics of “What message do you want to send?”, and “be sure to include an introduction and conclusion”, we are going to talk about best blogging practices – in terms of Google and SEO.

The first tip would be to frequently link back to previous content, preferably a “relatable” blog post of the same general topic.  Linking structure is important to search engines.  By doing this, it will make your post more powerful because it shows you have some authority on the topic.

Secondly, your articles should have a minimum of 300 words with keywords appearing 3-5 times throughout.  Don’t have them too long as it may scare off some potential readers.

Thirdly, you should post the content on your own website first.   Then wait about a month or so before syndicating it to other websites.  You want to give search engines ample time to rank the post from your website before it ranks from your syndicated sites.   In addition, if the search engines become confused about a duplicate content issue, it ensures that your site will not be penalized, as you were the first to post.

As search engines are constantly changing their algorithm and ranking factors, you should stay in the loop of Google updates and regularly check on your web traffic for any drops in traffic.

For more helpful tips on blogging, visit: http://www.thebestmedia.com/blog/the-best-tips-for-creating-high-quality-blog-posts/