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We Are Committed to the Success of Your Business! Contact us for all your digital marketing needs. We provide website & ROI consulting, mobile-friendly responsive web design, video production, logo/graphic design, e-commerce solutions, SEO services, Pay-Per-Click marketing, social media marketing and more!
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We Are Committed to the Success of Your Business! Contact us for all your digital marketing needs.
We provide website & ROI consulting, mobile friendly response web, video production, logo/graphic design, e-commerce solutions,, SEO services, Pay-Per-Click marketing, social media marketing and more!
LET’s TALK…Book a FREE Consultation Right Now and Let Us Help YOU Grow Your Business!
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Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether it’s from a desktop PC, a smartphone, or any other device.
Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users. It’s estimated that by 2019, mobile users will surpass the 5 billion mark. Therefore, having a mobile-friendly website only makes sense. Without it, you are limiting access to your potential customers.
It has come to the point where consumers are expecting a website that is mobile-friendly. Have you ever visited a website that isn’t mobile-friendly on your smartphone or tablet? With the majority of the page going off the screen, you have to do a lot of scrolling, zooming out, zooming in, etc. A frustrating website will likely create a poor experience and a negative image of your company. If your site provides a horrible user experience then many visitors will just leave rather than trying to deal with the annoyance.
Having a responsive website design is the most ideal way to go. This enables your website to automatically adjust to any device or computer seamlessly. In addition, it eliminates the cost and time invested when having to update or make changes to two sites (the desktop version and the mobile version).
Google has been known to favour sites that have responsive design, so ranking and search results typically improve when a responsive design is present. In fact, a Google update that happened on April 21 penalized websites that were not mobile friendly and decreased their rankings and mobile search results.
For more great tips on mobile-friendly websites and how to improve your visitors’ user experience, click here
Regardless of how successful your business is or how well you’re currently ranking in the search engines, if you haven’t updated your website to be mobile-friendly, you’re in for a rude awakening.
For the most part, the majority of large businesses have already made the change to being mobile-friendly. However, there’s still a small percentage that haven’t. It was almost like when the internet first came along; businesses that have been in operating for decades didn’t see any need for a “website” when they’ve been doing fine without one. Many started questioning the mobile-friendly scenario in the same fashion. “Do I don’t my website to be “mobile friendly” when people can view the website fine on a PC?
As technology changes around us, so does our everyday living. Before smartphones came along onto the market around the late 90’s, we were essentially forced to access the internet through a PC or laptop. Today, it’s a total contrast. In 2016, mobile internet usage officially surpassed desktop usage accounting for approximately 52% of the web surfing population. Surely that number is even higher today.
Google is all about improving user experience. Given the fact that there are more mobile users that ever before, it’s no surprise that the search engine giant made changes to their algorithm and ranking signals to favor websites that were easily viewable and accessible on mobile devices. Websites that didn’t change over to being mobile-friendly quickly saw a drop in their search engine rankings and their overall web traffic as the others who made the change watched their website rise to the top of search results.
Being mobile-friendly is a heavy Google ranking signal. Plain and simply put….websites that perform and look better on mobile devices will appear higher in search results that those that are not.
For information on Accelerated Mobile Pages (AMP) and the SEO benefits it will have on your mobile website, read: http://www.thebestmedia.com/blog/what-is-amp-accelerated-mobile-pages-and-does-your-website-need-it/
AMP (Accelerated Mobile Pages) is a content delivery network that is provided by Google. The purpose of AMP is to deliver websites to mobile users at a much faster rate by using a lighter version of HTML and delivering content via the Google-hosted cached version, instead of from your server.
Since it’s release, webmasters and website owners have noticed that websites that were optimized for mobile use (with AMP) were rewarded with higher mobile search engine rankings, whereas websites that were not optimized for mobile use, experienced a drop in their rankings. Coincidence… not likely? With the rise of mobility use and Google’s focus on improving user experience, it will likely become a key ranking factor in Google’s books.
Here are some interesting facts to consider:
At this point, it’s uncertain if AMP is an actual ranking factor or not. Most would agree that it is. The AMP project has more than 860,000 domains that publish over 35 million AMPs per week according to stats shared by Google. Google also noted the expansion of AMP to more than a billion additional users in China and Japan.
Now that mobile usage has surpassed desktop usage, we should be adopting the “mobile-first” mentality. If you happen to have a WordPress website, AMP can be installed in minutes by installing a couple of plugins. If you need help in implementing AMP on your website, contact The Best Media – The Digital Marketing experts.