How SEO Services From A Digital Marketing Expert Can Bring More Leads

Search Engine Optimization Requires Some Patience, As Results Will Not Happen Overnight.


 The good news is that once all of the initial
leg work is done and the search engines crawl your website and other social
sites, the end result makes it all worth the wait.
 

If
you’re looking for a quick fix with faster results, the better option would
probably be to invest into some advertising like Google AdWords.  Although there is still some SEO involved with
that option – such as targeting the right keywords for your ads, this route
will guarantee instant exposure.  The
problem with AdWords is that once you stop paying for the Ad service, the
exposure for your business along with any potential future leads will stop just
as quickly.  It would need to be an on-ongoing
expense, literally paying for each “click”.
 

Search
engine optimization involves much more. 
Yes, there is still a cost associated with SEO services, but the
benefits of using a digital marketing expert outweigh traditional pay-per-click
ads.  For starters, it helps to build
your businesses reputation and builds trust – which is crucial when trying to attain
more business and new leads.  
 

Anyone
with an AdWords account can advertise a product or service – regardless if they
have a good business reputation or not. 
A business that has had SEO work done by a professional digital
marketing agency will also have social websites like Facebook & Twitter,
articles, blogs, press releases, reviews, fresh website content, likes, shares,
and so on.   When a business has all
of these
, it speaks volumes as compared to a business that only has a
Google Ad and a website.

 

 

Do
you need help with your Google ranking? 
Contact Toronto’s Google marketing agency
here.  

 

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Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing

Check out
what people have been saying about The Best Media below!

 

Toronto’s Google
marketing agency, TheBestMedia.com, has recently launched their new website
offering even more digital marketing solutions to their clients.   Along with the website overhaul, they have
also expanded their Toronto video marketing services offering video production
& promotion and video ranking, 
making them the
most complete video marketing agency in Toronto.
 

TheBestMedia.com
has been offering local businesses with expert online marketing solutions since
2002 and are considered as the Toronto Google ranking experts specializing in video
marketing services, web development and online business solutions.
 

The Toronto marketing
agency covers everything from custom website designs, to complex search engine
optimization and marketing strategies that are tailored specific to each client.  The Google ranking experts have helped some
of the most successful businesses in the GTA achieve and maintain their online
presence and Google rankings.
 

Toronto
video marketing services expert, Roberto Pacinelli says: “Businesses competing
for that top placement in Google search results is becoming more and more
difficult as competition grows, and as Google ranking factors are frequently changing.  SEO has become so complex that most businesses
can no longer opt to do it themselves due to the amount of time it requires.  That’s what we’re here for.”
 

The Toronto
video ranking experts always stays up-to-date with the latest innovations, keeping
on top of Google algorithm changes and producing optimal results for their
clients.
 

 

More
information, visit
http://www.walb.com/story/36332224/toronto-google-ranking-expert-reputation-marketing-agency-video-services-launch

Creating High Quality Marketing Videos for Your Business at Little to No Cost.

Video marketing is a fantastic and effective way to connect with your audience on both a personal, and professional level.   Not too long ago, creating professional videos involved spending thousands of dollars hiring a video production team, and buying expensive equipment in order to get the level of quality needed for a business marketing video.

Thankfully, the cost associated with creating quality videos is incomparable to what you would have paid 10 years ago.  The megapixels on today’s gadgets are so high, you can make a professional looking video with almost any of todays smartphones.  Paired up with a good video editing app / software, you’ll be amazed with what you can create.

The following are a list of great options for editing your marketing videos:

1. Windows Movie Maker 2.6 – This is a free software program offered by Windows and works with Windows 7, 8, Vista, XP and Windows Server 2008.   You can create and edit videos as well as publish them on OneDrive, YouTube, Vimeo, Facebook, and Flickr with multiple file formats to choose from.  It offers a large selection of tools, effects and transitions.  (It’s expected to be replaced with Windows Story Remix my late 2017. )

2. Avidemux – This is a free video editor that is capable of non-linear video editing applying visual effects.   It supports many file format types such as AVI, DVD, MPEG, MP4 and ASF.  It’s designed for simple cutting/pasting, filtering and encoding tasks.  It can also insert audio streams into a video file or extract audio streams from video files.

3. Lightworks – Lightworks has both a free version, and paid version.  This software program is currently available for Windows, Linux and Mac OS.  It’s a professional non-linear editing system (NLE) for editing and mastering digital video in many different formats, including 2K and 4K resolutions.    Hollywood production movies such as “Pulp Fiction” and “The Wolf of Wall Street have used this software.  It offers realtime effects, advanced multicam editing, importing of multiple file types and the ability to export to Vimeo and YouTube.  

4. Blender – this is a professional, open source 3D content creation tool used for creating animated films, interactive 3D applications, visual effects, video games and 3D printed models.  This powerful program allows you to edit, create 3D graphics, sound effects, and add special effects such as fluid and smoke simulation, texturing, and soft body simulation.   

5. VideoPad Video Editor – VideoPad offers both a free, and paid version.  It includes a sound-editing program, a sound mixing program, and an image editor.   It supports the frequently used formats such as .AVI, .WMV, and DivX and can be directly uploaded to Facebook, YouTube and Flickr.  

For more information on video marketing, check out: http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/

Selecting the Right Digital Marketing Agency For Your Business

Most larger companies today have their own in-house digital marketing team that address all angles of marketing for the business.  Smaller companies who are not quite large enough to have their own team will opt for professional help by hiring a digital marketing agency that is already trained in this field.

Quite too often, businesses will make the mistake of going with the lowest bidder, looking for the most cost-effective service.  A marketing agency can make or break your business, so looking for the cheapest option can be a costly mistake.   

As with any important business decision, you need to practice due-diligence and research the company.  How long have they been in business?  Who have they worked with?  What are some of their success stories – if any?  Keep in mind that you will want to look for the negative stuff too.  Blogs and forums can be a very useful tool in obtaining feedback from past clients. 

Ensure that their experience is relevant to what you’re looking for.  A reputable company with a good track record won’t necessarily be the right fit for your needs.  If the company has never dealt with Google AdWords – and that’s what you need help with, hiring them would be a waste of time and money.

A good digital marketing company will have a strong online presence.   If they can’t market themselves, then they won’t likely be able to market your business either.  Analyze their brand; how do they rank in Google searches for “Digital Marketing Agency in ****** ”?  Do they use social media?  Do they have a blog?  How often do they post content?  Does it look professional?  If the marketing agency’s website doesn’t impress you to go with their services, it’s not likely that they can market your products or services to others any more effectively.

Lastly, ask for references.  Asking a business for references is an old, yet effective tool when researching.  While you may find plenty of information online, speaking with past and present clients is ideal because feedback tends to be more truthful in person.  This is a much more interactive approach – as you can ask questions directly to their clients.

If you’re looking for a digital marketing agency and need help with SEO, contact the professionals at The Best Media – Digital Marketing Solutions

Chat Bots – The Future of Digital Marketing and Customer Service?

“Please hold while we connect you with a Bot representative”…  Could this be the future of digital marketing?

Some of todays top brands are embracing automated messaging apps or “chat bots” to engage with their audience.  Although not perfected, bots now have the ability to hold sensible conversations with their users.

A chat bot (also sometimes referred to as a talkbot or chatterbox) is a computer program which conducts a conversation with either auditory or textual methods typically used for customer service or information acquisition purposes.  In it’s simplest form, they scan for keywords within the input and then find a reply with the most similar wording pattern and best matching keywords from a database.  Some of today’s examples would be Amazon’s “Alexa” and Microsoft’s “Cortana”.

The more complex bots of today will use sophisticated Natural Language Processing (NLP) systems which is a field of computer science and artificial intelligence that deals with interactions between computers and human languages. They generate software programs to process large natural language information by using natural language understanding and generation. 

With this enhanced experience of a realistic conversation between bot and consumer, marketing specialists in large corporations have already jumped on board on the idea:

– Twitter has already began fiddling with the idea, offering the service to Twitter users through Twitter ads.
– Microsoft unveiled chatbots for Skype last year, and more recently added support for chatbots to LinkedIn.  
– Google has created a chatbot analytics platform called Chatbase, that provides analytics and suggestions for how to “fix” bot experiences to make them better for users.

In addition, businesses such as hotels and restaurants that have been somewhat reluctant to adopting apps, are readily embracing bots.

It’s still too soon to say whether consumers will actually embrace the idea of chat bots for what it is right now.  We can safely assume though that there will be a lot of movement and improvement in the future within the bot marketplace.

For more on new technology and the future of marketing, check out http://www.thebestmedia.com/blog/the-future-of-marketing-with-augmented-reality-technology/

Improving Mail Deliverability: Keeping Marketing Emails Out of the Spam Folder

E-mail spam filters were made for a reason; to keep out those unwanted and unsolicited emails out of your inbox.  Some filters perform better than others, but they all do a pretty good job.

So, what happens when a legitimate business owner such as yourself, have accumulated a lengthy email list from your subscribers but find that all of your marketing emails are ending up in their spam folder?  It’s possibly one of the most frustrating problems email marketers face.

Spam filters perform their job based on certain criteria that it finds in incoming emails.  Knowing and understanding what these are, will help you in preventing your marketing emails from ending up in the spam folder.

Tips on How to Improve and Optimize E-mail Deliverability

– Most spam filters look to see how many messages you are sending at one time.  If you have a large list, you don’t want to send out more than a couple of thousand per hour.  Some email programs will allow you to schedule outgoing mail to be sent out at intervals specified by the sender.  
– Avoid large attachments and executable file types. If you’re using images, keep them reasonably small and stick with .JPG, .GIF, or .PNG as they are more trustworthy formats.  Executable files such as .EXE, .ZIP should be totally avoided as they will surely be flagged as spam.
– Don’t use deceptive subject lines or header information.  
– If you are going to include graphics or images with your emails, try to include at least 2 lines of text for each image to keep a good text-to-image ratio.  Do not send image only emails.
– When using HTML, make sure it’s well formed.  Also include a “text version” of your email which will benefit recipients who can not view HTML. 
– Keep a clean email list and update it often.  If you find bounce-backs from undeliverable emails due to disabled accounts or full inboxes after sending out your email, remove them from your list.  Virtually all email providers’ spam filters penalize your domain or IP with a high spam score if they see that you are sending emails to a high amount of bad email accounts. 
– We have all seen SPAM, so avoid looking and sounding like them.  Don’t use a lot of colored fonts and exclamation points. Don’t use ALL CAPS.  Don’t overuse the word FREE.  Don’t EVER use words like porn, viagra, or drugs – as these keywords are the pioneers of SPAM. 

As a last and final step, send a test email to each of the big email providers like Gmail, Yahoo, MSN and AOL.

If the test results with most of your emails going to the junk folder, then you’ll have to make some changes and figure out what flagged your email as spam.  Free spam checking services such as SendBlaster.com are also available.

For helpful writing tips on how to make your marketing emails stand out, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

How Augmented Reality Will Change the World of Digital Marketing

With today’s technology showing no signs of slowing down, businesses are adjusting their marketing and advertising campaigns to focus more on digital, online experiences to work in combination with physical experiences referred to as Augmented Reality.   The idea is to bridge the gap and blur the lines between the physical and the virtual. 

There are several use cases, particularly in retail and e-commerce.  Businesses have been creating extremely innovative ideas to enhance their customers’ interactions and experiences.  One of the more popular AR success stories is Pokemon Go.  This is a free-to-play mobile app that you can download for iOS or Android.  The AR game works by using your phone’s GPS for your actual location and augmented reality to bring up Pokémon characters on your screen, overlaid on top of what you see in front of you. 

This fairly new technology has endless possibilities.  For example, you can make a shopping mall more digitally engaging by suggesting helpful tips or sales that pop up as customers physically walk by that particular location in the mall.   

If you’re into the business of selling furniture or carpeting, you can create an AR app that allows consumers to use their mobile devices to project what a piece of furniture or carpet might look like in their home without purchasing or installing a single thing.

Dulux is the first paint company that offers an augmented reality service that addresses the difficulty of visualization that many customers face when renovating their home.  By pointing your mobile device towards the soon-to-be painted walls, the users can re-color and visually preview the room in real-time, allowing them to save screenshots and share with others.   

AR Technology is still in its early stages, but it’s never too early to start getting involved.  If you’re not quite ready to create your own business app, perhaps you can take advantage of existing apps to enhance your customers virtual shopping experience.   Our digital world is becoming more and more digital.  Augmented reality is another stepping stone of what is still yet to come.

For more articles on today’s evolving technology in marketing, visit http://www.thebestmedia.com/blog/how-voice-search-software-will-change-our-lives/