Thanks to its viral nature 🔥, simple accessibility and built-in value, video marketing🎥 is an incredible way to create content that is personal and has a real impact on your audience😎.
Read the following article to know more: http://bit.ly/2DZ5gvY
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If You Haven’t Already Started Your Holiday Season Advertising, Don’t Wait Any Longer!
November is here and the holiday season is just around the corner. This means that we’re quickly approaching Black Friday, Cyber Monday, Christmas and Boxing Day. Not surprisingly, the last quarter of the year is when most businesses see an increase in sales. So, if you don’t already have your holiday season plan mapped out, it’s not too late to take action and get the most out of your holiday sales.
The Following Are Some Great Useful Tips To Help You Prepare Your Business For The Holiday Season:
Don’t be stingy with your discounts/sale offerings – Offering 10-20% discounts during the holiday season just won’t cut it. Shoppers expect higher savings during the holiday season – and rightfully so. If you don’t step up and offer more savings during this time of year, your competitors will.
Most consumers would rather get a discount on specific items they’re shopping for, rather than paying full price and receiving a free item that they may or may not need or want. If you’re going to give away free merchandise with purchases, make sure it has real value. A free pillow with the purchase of a 3-piece sofa set is nothing to get excited over. A free coffee table set, on the other hand, is a big deal.
Send personal invites –Advertising to reach new potential customers is great. But if you’re reaching out to your previous customers, personal invites are much better. Use your email contact list to send out personal invitations, and perhaps additional discounts or coupon codes to those returning customers. If you already have email newsletters going out, that’s even better, as it’s the perfect opportunity to announce those holiday sales.
Use the right holiday season keywords – Whether you’re talking paid ads, social media posts, or blog articles, use the right keywords for the holiday season. Keywords and phrases like “secret Santa gifts”, “baby’s first Christmas”, “Stocking Stuffers”, “Toys for 13 year old boys”, and “Kris Kringle” are just a few examples.
Don’t forget about Social Media – Using social media outlets is a must. Twitter, Facebook, Instagram – the more the better.It’s both free and very effective.
Of course, Google AdWords is always another viable option for promoting your holiday sales. Although you have to pay for this service, if you’re using the right keywords, the return on investment can be totally worth it.
For more on Google AdWords and how to select the right keywords for your marketing plan, click here.
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Do contests and product giveaways really do anything for your online business? Will it just add to your spending costs or will it actually improve your bottom line?
One of the main goals of promotional contests and giveaways is to create that initial relationship with the user. That first step of engagement is crucial. Perhaps you have excess inventory that has been sitting on your shelves collecting dust. Giving them away for free in contests and draws won’t make you any money at that particular moment. But more importantly, it will give you valuable data which will lead to more business.
Contact information, age, gender, geographical location; All of this information can be invaluable to your business. In addition to that, you can now stay permanently connected to that potential customer using social media. “Like us on Facebook” or “Follow us on Twitter for an additional contest entry” for example.
Here are some of the different contest structures you can use:
Social Media Sweepstakes – entrants can enter the contest through social media posts through FaceBook or Twitter. (more on Facebook contest tips: http://www.socialmediaexaminer.com/17-tips-for-successful-facebook-contests)
Purchase Required – entrants are automatically entered into a draw upon purchase of a product.
User-generated content – entrants must submit their best photo, idea, or answer, to be eligible to win
Simple E-mail entry – entrants must submit their email address to be eligible to win.
Once you have a healthy list from your contest entries, use that information to your full advantage. Promote your website, new products, company blog, and YouTube channels. Online giveaways are a great way to reward loyal customers, create more engagement from existing customers, increase brand awareness online, and gain new customers.
Online giveaways are a great way to reward loyal customers, create more engagement from existing customers, increase brand awareness online, and gain new customers. Start giving, and you will start receiving.
For more great tips on how to drive more traffic to your website using social media, click here
https://www.facebook.com/1513591895349795/posts/1757752984267017 https://twitter.com/1469619840/status/926130798893334528 https://ello.co/mrwhitehat/post/s7lyylmgt8hy1oukmuxi1w https://papaly.com/categories/share?id=a1fba65abfd64c4db44ead544b994cad https://www.linkedin.com/updates?discuss=&scope=587501124&stype=M&topic=6331896489480056832&type=U&a=iwaE https://www.instagram.com/p/BbABZxml1CX
Facebook Advertisements are a powerful and affordable tool that every business owner should be using.
Google has started taking site speed into account as one of the factors for deciding search result listings.
The bounce rates (particularly on mobile devices) are higher when the site speed is slow. According to digital marketing specialist Max Goldberg, a website that loads faster makes money faster. In addition, it creates a better user experience because nobody wants to wait more than a few seconds for a page to load. That’s the reality of it.
So, what do you do if you find that your page loading speed is “slow” (generally 3 seconds or more)? You don’t have to necessarily redesign your entire site. There are a few ways to increase your page loading speed without an entire website overhaul.
Image optimization – There’s no need to have huge image files on your website. They can be sharp, clear and of high quality without it being a 2MB image. Images tend to load much slowly compared to text. If your image sizes on your website are in the range of 1 MB or more, it can lead to longer website load times. The more pictures you have, the more this factor plays a part. You can compress and optimize all of these images. A good standard is to have images in the range of 100 kb in size.
Use system fonts – System fonts may not have the dazzle and funkiness of the custom fonts you can find these days, but it will improve your page loading speed. Using standard system fonts like Arial or Times New Roman will speed things up, and looks great on pretty much every device in every operating system.
Get rid of the auto-playing videos – If you insist of having video on your website, disable the auto-play. It’s incredibly annoying to the end user and slows down significantly. Have the video link to your YouTube channel, or have the user manually click on PLAY to watch it.
Minimize Redirects – Redirects triggers an additional HTTP request, which adds delay to page loading. You should try to avoid redirects totally and should be included only if it’s technically required and if an alternate solution is not available. Your web pages, you should never reference URLs that can redirect to others.
Faster Servers – The speed at which the website content is delivered by it’s server has a major impact on the load time. This is why hosting companies will vary considerably in price. It’s the “you get what you pay for” scenario – the cheaper ones are a lot slower than the more costly ones. If you have a decent budget, opting for a dedicated virtual private server would be ideal.
Use Accelerated Mobile Pages (AMP) – Google now makes use of an open source standard for mobile devices referred to as AMP (Accelerated Mobile Pages). Instead of loading all the content from your site, Google creates its own index of your website. It strips it down to HTML so that mobile devices load sites faster. Google attaches preference to AMP pages when it comes to mobile searches. For websites that were created with WordPress, you can use the AMP plugin for deploying AMP pages.
To learn more about page speed and how it directly affects your SEO rankings, visit http://www.thebestmedia.com/blog/this-is-why-page-speed-will-significantly-affect-both-your-seo-rankings-and-conversion-rates/
A picture says a thousand words. But, a good picture says the right words, and thousands more.
We, as humans, are visual beings, which explains why we’re so attracted to photographs. Photography (or images in general) is an integral part of marketing your business or brand.Good quality images will help achieve your marketing objectives and play an enormous role in whether or not you have captured your audience’s attention. This is even more crucial when it comes to product photos.
Would you buy something online if you couldn’t clearly see it?
Photos that are blurry or pixelated will give the impression of an unprofessional business or a low quality product. But, high quality, professional images on a company’s website give the impression of a reputable, professional business. If you don’t have a good camera to take the photos yourself, you can find thousands of high resolution images related to your business on “stock photo” websites such as Shutterstock.
Another important aspect to consider is whether the images you’re using are relevant to your brand and business. Even if you have a good, high quality image, would a photo of a cute dog with shopping bags be good for a business selling a brand of chocolate? Of course not. But, would that same image work for a pet shop? Absolutely.
Adding irrelevant photos just for the sake of filling space will not do you any good. You have to decide exactly what types of photos you want, and what they will add to your website and your marketing materials. Always make sure that the images you choose will add real value to your company’s message.
For more information on how you can increase web traffic, visit http://www.thebestmedia.com/blog/how-to-generate-traffic-without-google/