Google Now Offering Real-Time Search Data for News, Images and Video

Knowing What Internet Users Search For Is Invaluable Information For Businesses.
Google Trends is a tool that provides exactly that. It gives you a snapshot of what has been trending online going back several years, and more importantly it tells you what’s currently trending (which is far more useful). If you’ve never used Google Trends, you are missing out on a powerful and free tool.
When Google Trends was first introduced back in 2008, it actually wasn’t all that great. However, since then, Google has added additional functionality that helps businesses make better decisions and create better content that’s more interesting for readers. It now offers even more of its real-time data to include news, images, video and shopping results. It provides a ton of insight into what the world is paying attention to.
Another very useful tool is Google Correlate, which is a sub-tool of Google Trends that was introduced in 2011. This actually works in the opposite way. It finds search patterns that correspond to real world events. The pattern generates the keywords rather than the keywords generating the pattern. This is particularly useful for doing buyer behaviour analysis and creating blog topics more effectively.
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How To Optimize Your Images for SEO

If you own a website selling products, you want to make sure that the images you’re using are high quality. 
But, in today’s online marketing world, it no longer ends there. There are a number of factors to keep in mind when posting images on your website. High quality images are important – yes, but if no one sees them, will it really help to increase traffic and sales?
Hopefully, you’ve got a decent SEO strategy already in place for your website. We all know that title tags, H1 tags and links are all needed if you want decent rankings. But thankfully, there are a few ways to optimize your images, too. Optimizing your images will make it easy for Google to identify them and spider that information so they will show up on Google’s search results.
Also, regardless of which file type you are using, for the best results, make sure to resize to the size you actually need, and then compress them to the point where you just begin to see a loss in image quality.
 
Here are some must-dos when placing images on your site: 
1. Create descriptive and keyword-rich file names – The worst thing you can do is keep the default file names of photos (e.g. DSC000004). This tells Google nothing regarding what the image is about, so it will therefore not get indexed (neither in an image search, or normal search). You should always use descriptive keywords when naming your image files, as it’s crucial for image optimization.
2. Keep image file sizes small – Speed is everything in the technology world, so it’s not surprising that we are becoming less and less patient when it comes to waiting for anything. Websites are no different. Most desktop users will wait no more than 3 seconds for a page to load, and mobile users will wait no longer than 5 seconds before they exit a website. Large image files play a major role and can dramatically slow down your website’s load times. In addition to that, Google uses page load times as a ranking factor. So, if your website is not up to par when it comes to speed, it’s a double whammy for you. A general rule of thumb for e-commerce images is to keep your file sizes below 70kb. You can do this by either compressing your images, or using the “save as web” option in Photoshop. This will decrease the file size, while still maintaining image quality.
3. Use your alt tags – Using alt tags is an excellent way for your e-commerce product images to show up in Google search results (and also Google image search). Having the appropriate alt tags for your images will bring in more visitors. Be descriptive in your tags and use keywords whenever possible.
4. Use captions with your images – People tend to quickly scan content before they decide to fully read something. When we see images, we instinctively look at the caption. So, make the caption attention grabbing, in order to entice them to read on.
5. Use the proper image file type – Use the right file types at the right times. The three most common you will find are:
JPEG – for most visuals on your websites.
PNG – for high quality graphics and logos.
GIF – for icons, avatars, and animations.
 
For a great read on how to create better marketing images that will help increase traffic to your site, visit The Best Media Digital Marketing Specialists.

Increase Website Traffic With Better Marketing Images

A picture says a thousand words. But, a good picture says the right words, and thousands more.

 

We, as humans, are visual beings, which explains why we’re so attracted to photographs. Photography (or images in general) is an integral part of marketing your business or brand.Good quality images will help achieve your marketing objectives and play an enormous role in whether or not you have captured your audience’s attention. This is even more crucial when it comes to product photos.

 

Would you buy something online if you couldn’t clearly see it?

 

Photos that are blurry or pixelated will give the impression of an unprofessional business or a low quality product.  But, high quality, professional images on a company’s website give the impression of a reputable, professional business.  If you don’t have a good camera to take the photos yourself, you can find thousands of high resolution images related to your business on “stock photo” websites such as Shutterstock.

Another important aspect to consider is whether the images you’re using are relevant to your brand and business.  Even if you have a good, high quality image, would a photo of a cute dog with shopping bags be good for a business selling a brand of chocolate?  Of course not.  But, would that same image work for a pet shop? Absolutely.

Adding irrelevant photos just for the sake of filling space will not do you any good. You have to decide exactly what types of photos you want, and what they will add to your website and your marketing materials. Always make sure that the images you choose will add real value to your company’s message.


For more information on how you can increase web traffic, visit http://www.thebestmedia.com/blog/how-to-generate-traffic-without-google/