Creating High Quality Marketing Videos for Your Business at Little to No Cost.

Video marketing is a fantastic and effective way to connect with your audience on both a personal, and professional level.   Not too long ago, creating professional videos involved spending thousands of dollars hiring a video production team, and buying expensive equipment in order to get the level of quality needed for a business marketing video.

Thankfully, the cost associated with creating quality videos is incomparable to what you would have paid 10 years ago.  The megapixels on today’s gadgets are so high, you can make a professional looking video with almost any of todays smartphones.  Paired up with a good video editing app / software, you’ll be amazed with what you can create.

The following are a list of great options for editing your marketing videos:

1. Windows Movie Maker 2.6 – This is a free software program offered by Windows and works with Windows 7, 8, Vista, XP and Windows Server 2008.   You can create and edit videos as well as publish them on OneDrive, YouTube, Vimeo, Facebook, and Flickr with multiple file formats to choose from.  It offers a large selection of tools, effects and transitions.  (It’s expected to be replaced with Windows Story Remix my late 2017. )

2. Avidemux – This is a free video editor that is capable of non-linear video editing applying visual effects.   It supports many file format types such as AVI, DVD, MPEG, MP4 and ASF.  It’s designed for simple cutting/pasting, filtering and encoding tasks.  It can also insert audio streams into a video file or extract audio streams from video files.

3. Lightworks – Lightworks has both a free version, and paid version.  This software program is currently available for Windows, Linux and Mac OS.  It’s a professional non-linear editing system (NLE) for editing and mastering digital video in many different formats, including 2K and 4K resolutions.    Hollywood production movies such as “Pulp Fiction” and “The Wolf of Wall Street have used this software.  It offers realtime effects, advanced multicam editing, importing of multiple file types and the ability to export to Vimeo and YouTube.  

4. Blender – this is a professional, open source 3D content creation tool used for creating animated films, interactive 3D applications, visual effects, video games and 3D printed models.  This powerful program allows you to edit, create 3D graphics, sound effects, and add special effects such as fluid and smoke simulation, texturing, and soft body simulation.   

5. VideoPad Video Editor – VideoPad offers both a free, and paid version.  It includes a sound-editing program, a sound mixing program, and an image editor.   It supports the frequently used formats such as .AVI, .WMV, and DivX and can be directly uploaded to Facebook, YouTube and Flickr.  

For more information on video marketing, check out: http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/

The Best Tips for Creating High Quality Blog Posts

Every blog post you write is an opportunity to strengthen your relationship with your readers.

Blog posts help drive traffic to your website, improve your SEO, and help guide the way to becoming an online authority figure. You’re essentially planting “seeds”, and when done effectively, these seeds can grow, sprout, and flourish for years to come. Who would have thought blogging would become such a vital aspect to search engine marketing?

Having said that, you want to create high quality blogs, and not just throw something together just for the sake of having content. The content should be interesting, relevant, and engaging. Depending on your writing skill level, you may find it difficult at first. But, as with anything in life, the more you practice, the better you’ll get at it.

 

Here are some important tips to keep in mind when creating your blog content:

 

Create strong headlines – 80% of people will read your headlines. But only 20% of those people will read the rest of your content. So, make it interesting and use words that will entice users to read on and learn more.

Keep it Clean and Organized –  It’s easy to get off topic when writing blog posts. Stay focused and try not to drift off topic too much. Save those thoughts for another post on another day. Keep it clean looking and avoid cluttered text. Make it easy to read with proper spacing. Using bullet lists and headings are a great way to pass on information in an organized fashion, and it’s visually pleasing.

Create original, and thought-provoking content – Give readers something to think about so they will want to reply to your blog post. People enjoy giving their thoughts and opinions, and blog posts that have high interactions with users get noticed by the search engines. It will see that your post is being updated regularly and will come back to crawl your site more frequently.

Proofread before posting – Spelling mistakes and grammatical errors may not seem like a big deal, but they really are if you want people to keep reading your posts. The vast majority of people are annoyed by having to re-read sentences. Most people will opt to stop reading the blog post, instead of trying to make sense of what you’re writing.

Include images or video – We are visual beings. Visual aids not only help illustrate your point, but they also help in creating that initial spark of interest in readers. Posts with images and/or video are more pleasing to the eye than ones with text only.

Facebook Ads – The Best Tips for Creating Effective Ads

There is no denying that there is one main force dominating modern-day society, and that is social media.

 

If you have a business and don’t have a Facebook account for it, you’re missing out. With 1.49 billion Facebook members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with huge advertising opportunities.

So, you have a Facebook account. You have some friends and you’ve gained some “likes”. But, how do you increase your audience, and more importantly, keep them interested so they’ll keep coming back for more?

 

The following are valuable notes and tips to keep in mind when creating Facebook Ads:

 

– Ads with images get a much higher click-through rate than those without.
– Keep your text to 20% or less. Ads that cover more than 20% of your image space will not get approved.
– Don’t Ramble. Keep it short. You should trim down your words to somewhere between 100 and 250 characters for optimal engagement. Concise posts tend to perform better than lengthy ones.
– Post ads focusing on quality over quantity.
– Target your Ads to the right audience. Facebook has a ton of unique targeting options for paid ads. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.
– Videos have very high engagement rates, so don’t be shy to use them.
– Type out your own customized ad headline to make the ad more enticing (the automatic setup makes it so the ad headline will be the same as your page’s title). Aside from your image selection, your headline is one of the main ways your ad will make an impact.

 

For more information on social media and SEO, visit: http://www.thebestmedia.com/blog/is-social-media-marketing-a-must-for-my-business/