Do you find yourself running out of ideas when creating content? We all know that the search engines love fresh content and SEO relies heavily on it. The problem is that writing content – especially if you write daily, can take a beating on the brain. For most of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once.
Thankfully, writers block is only a temporary thing and there are ways you can revive that creative mind of yours. Use the following tips to get those typing fingers back into shape!
Challenge your audience
Create an article that challenges your audience (while relating to your field of course). Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year. Or you are a fitness expert and want to challenge your audience to give up sugar for a month. This will spark user interaction and stimulate your readers interest.
Read comments on other related blog sites
Reading comments on other people’s websites can bring new ideas. No matter what niche you’re in, there are always others out there writing on the same niche as you. You can get ideas and “feed” from people’s comments related to their likes, dislikes and concerns. You can elaborate further and express your own opinion on the topic.
Revisit an old blog post you have already written on
As long as you don’t literally duplicate posts, it’s okay to re-write on a topic you have already covered in the past. Opinions may have changed since then, so it’s okay to rekindle that same topic and putting a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, hence, never having the chance to read that original post.
Keep up with current events
Reflecting on recent news in your field is a great way to create new content. It shows that you are active in your field and your audience is more likely to return to read more great content!
For more tips on how to write awesome media content that is 20x better than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/
Anybody who has a Twitter account knows how to tweet. Pretty simple stuff. But effective tweeting is a whole different ballgame.
Although social media sites are undeniably used as marketing tools (and will continue to be), it’s core purpose is to interact with other people. Nobody wants to be flooded with blatant advertising and marketing messages in their Twitter account. They become extremely annoying – even to those who are using social media for marketing purposes themselves. There are a lot of ways to create a harmonious balance between sounding “human” and sounding like a sales agent. You can still get the same message out there by toning down the marketing pitch and talking at a more human level.
The following are some other great tips on creating effective tweets.
1. Connect with your followers – Don’t be shy to ask something of your audience. Whether you’re asking for their opinion or suggestions, get your audience involved. At the very least, ask them to ReTweet. It’s been shown that including “Please ReTweet” in your tweet, can increase re-tweets by 4X.
2. Tune-in to current events – Tapping into a trending topic in Twitter can give you a ton of exposure. If there’s a way to tie your brand message into a trending discussion, it’s definitely worth considering (as long as you’re tasteful about it.) A great example; Samsung tweeted at 9:30pm on New Year’s Eve, advising people on how to take more effective photos of fireworks.
3. Never try to capitalize on tragic events with your hashtags – Don’t ever use trending hashtags to capitalize on the misfortune of others. The Gap, for example, used #Sandy during the hurricane Sandy storm in 2012 and wrote: “All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?” Needless to say, it was a PR nightmare for The Gap.
4. Creating Hashtags; not too long, and not too short –Long hashtags are not recommended. Aside from it being annoying to read, it becomes inconvenient to other Twitter users. Since your only allowed 140 characters, other Twitter users will have minimal room to add their own content to the tweet. Single word hashtags generate more engagement on Twitter, but it may not always send out the intended message. A good example would be #therapist. This seems ideal for a therapist, however it can also be interpreted as “the rapist”. Quite a different message that will indeed attract the wrong audience
5. Share your photos and upload frequently – We are visual beings, which is why we all love photos, particularly when they’re interesting or funny. You’ll be amazed how many Twitter users will ReTweet for a good laugh.
For more on Twitter tips and how to use them for search engine optimization, visit: http://www.thebestmedia.com/blog/the-best-tips-on-how-to-use-twitter-for-seo/
Video marketing is a fantastic and effective way to connect with your audience on both a personal, and professional level. Not too long ago, creating professional videos involved spending thousands of dollars hiring a video production team, and buying expensive equipment in order to get the level of quality needed for a business marketing video.
Thankfully, the cost associated with creating quality videos is incomparable to what you would have paid 10 years ago. The megapixels on today’s gadgets are so high, you can make a professional looking video with almost any of todays smartphones. Paired up with a good video editing app / software, you’ll be amazed with what you can create.
The following are a list of great options for editing your marketing videos:
1. Windows Movie Maker 2.6 – This is a free software program offered by Windows and works with Windows 7, 8, Vista, XP and Windows Server 2008. You can create and edit videos as well as publish them on OneDrive, YouTube, Vimeo, Facebook, and Flickr with multiple file formats to choose from. It offers a large selection of tools, effects and transitions. (It’s expected to be replaced with Windows Story Remix my late 2017. )
2. Avidemux – This is a free video editor that is capable of non-linear video editing applying visual effects. It supports many file format types such as AVI, DVD, MPEG, MP4 and ASF. It’s designed for simple cutting/pasting, filtering and encoding tasks. It can also insert audio streams into a video file or extract audio streams from video files.
3. Lightworks – Lightworks has both a free version, and paid version. This software program is currently available for Windows, Linux and Mac OS. It’s a professional non-linear editing system (NLE) for editing and mastering digital video in many different formats, including 2K and 4K resolutions. Hollywood production movies such as “Pulp Fiction” and “The Wolf of Wall Street have used this software. It offers realtime effects, advanced multicam editing, importing of multiple file types and the ability to export to Vimeo and YouTube.
4. Blender – this is a professional, open source 3D content creation tool used for creating animated films, interactive 3D applications, visual effects, video games and 3D printed models. This powerful program allows you to edit, create 3D graphics, sound effects, and add special effects such as fluid and smoke simulation, texturing, and soft body simulation.
5. VideoPad Video Editor – VideoPad offers both a free, and paid version. It includes a sound-editing program, a sound mixing program, and an image editor. It supports the frequently used formats such as .AVI, .WMV, and DivX and can be directly uploaded to Facebook, YouTube and Flickr.
For more information on video marketing, check out: http://www.thebestmedia.com/blog/why-video-marketing-is-bigger-than-you-think/
Every blog post you write is an opportunity to strengthen your relationship with your readers.
Blog posts help drive traffic to your website, improve your SEO, and help guide the way to becoming an online authority figure. You’re essentially planting “seeds”, and when done effectively, these seeds can grow, sprout, and flourish for years to come. Who would have thought blogging would become such a vital aspect to search engine marketing?
Having said that, you want to create high quality blogs, and not just throw something together just for the sake of having content. The content should be interesting, relevant, and engaging. Depending on your writing skill level, you may find it difficult at first. But, as with anything in life, the more you practice, the better you’ll get at it.
Here are some important tips to keep in mind when creating your blog content:
Create strong headlines – 80% of people will read your headlines. But only 20% of those people will read the rest of your content. So, make it interesting and use words that will entice users to read on and learn more.
Keep it Clean and Organized – It’s easy to get off topic when writing blog posts. Stay focused and try not to drift off topic too much. Save those thoughts for another post on another day. Keep it clean looking and avoid cluttered text. Make it easy to read with proper spacing. Using bullet lists and headings are a great way to pass on information in an organized fashion, and it’s visually pleasing.
Create original, and thought-provoking content – Give readers something to think about so they will want to reply to your blog post. People enjoy giving their thoughts and opinions, and blog posts that have high interactions with users get noticed by the search engines. It will see that your post is being updated regularly and will come back to crawl your site more frequently.
Proofread before posting – Spelling mistakes and grammatical errors may not seem like a big deal, but they really are if you want people to keep reading your posts. The vast majority of people are annoyed by having to re-read sentences. Most people will opt to stop reading the blog post, instead of trying to make sense of what you’re writing.
Include images or video – We are visual beings. Visual aids not only help illustrate your point, but they also help in creating that initial spark of interest in readers. Posts with images and/or video are more pleasing to the eye than ones with text only.
There is no denying that there is one main force dominating modern-day society, and that is social media.
If you have a business and don’t have a Facebook account for it, you’re missing out. With 1.49 billion Facebook members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with huge advertising opportunities.
So, you have a Facebook account. You have some friends and you’ve gained some “likes”. But, how do you increase your audience, and more importantly, keep them interested so they’ll keep coming back for more?
The following are valuable notes and tips to keep in mind when creating Facebook Ads:
– Ads with images get a much higher click-through rate than those without.
– Keep your text to 20% or less. Ads that cover more than 20% of your image space will not get approved.
– Don’t Ramble. Keep it short. You should trim down your words to somewhere between 100 and 250 characters for optimal engagement. Concise posts tend to perform better than lengthy ones.
– Post ads focusing on quality over quantity.
– Target your Ads to the right audience. Facebook has a ton of unique targeting options for paid ads. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.
– Videos have very high engagement rates, so don’t be shy to use them.
– Type out your own customized ad headline to make the ad more enticing (the automatic setup makes it so the ad headline will be the same as your page’s title). Aside from your image selection, your headline is one of the main ways your ad will make an impact.
For more information on social media and SEO, visit: http://www.thebestmedia.com/blog/is-social-media-marketing-a-must-for-my-business/