The Best Tips on Creating Great Tweets

Anybody who has a Twitter account knows how to tweet.  Pretty simple stuff.  But effective tweeting is a whole different ballgame.

Although social media sites are undeniably used as marketing tools (and will continue to be), it’s core purpose is to interact with other people.  Nobody wants to be flooded with blatant advertising and marketing messages in their Twitter account.  They become extremely annoying – even to those who are using social media for marketing purposes themselves.   There are a lot of ways to create a harmonious balance between sounding “human” and sounding like a sales agent.  You can still get the same message out there by toning down the marketing pitch and talking at a more human level.

The following are some other great tips on creating effective tweets.

1. Connect with your followers – Don’t be shy to ask something of your audience.  Whether you’re asking for their opinion or suggestions, get your audience involved.  At the very least, ask them to ReTweet.  It’s been shown that including “Please ReTweet” in your tweet, can increase re-tweets by 4X.

2. Tune-in to current events – Tapping into a trending topic in Twitter can give you a ton of exposure.   If there’s a way to tie your brand message into a trending discussion, it’s definitely worth considering (as long as you’re tasteful about it.)   A great example; Samsung tweeted at 9:30pm on New Year’s Eve, advising people on how to take more effective photos of fireworks.

3. Never try to capitalize on tragic events with your hashtags – Don’t ever use trending hashtags to capitalize on the misfortune of others.  The Gap, for example, used #Sandy during the hurricane Sandy storm in 2012 and wrote: “All impacted by #Sandy, stay safe!  We’ll be doing lots of shopping today.  How about you?”  Needless to say, it was a PR nightmare for The Gap.

4. Creating Hashtags; not too long, and not too short  –Long hashtags are not recommended.  Aside from it being annoying to read, it becomes inconvenient to other Twitter users.  Since your only allowed 140 characters, other Twitter users will have minimal room to add their own content to the tweet.  Single word hashtags generate more engagement on Twitter, but it may not always send out the intended message.  A good example would be #therapist.   This seems ideal for a therapist, however it can also be interpreted as “the rapist”.  Quite a different message that will indeed attract the wrong audience

5. Share your photos and upload frequently – We are visual beings, which is why we all love photos, particularly when they’re interesting or funny.   You’ll be amazed how many Twitter users will ReTweet for a good laugh.

For more on Twitter tips and how to use them for search engine optimization, visit:


Here are the 5 Best SEO Tips That You Need to Know for 2017

Google changes their algorithm constantly, keeping everybody in the SEO world on their toes.  SEO techniques that worked several years ago may not play much of a role today.  With new technology becoming popular such as like virtual assistants, Google’s search algorithms will surely continue to change.  

Perhaps one of the biggest changes over the last couple of years, is the massive increase in the use of mobility devices.  There are more people today accessing the internet with mobile devices than with a desktop PC.  As a result, Google has changed their ranking signals, giving more weight to websites that are mobile-friendly.  This is just the beginning.

It’s all about achieving an optimal user experience.  Slow websites are frustrating because nobody likes to wait.  Reading a poorly-written article that lacks any legitimate message is annoying.  Websites that are not mobile-friendly    are difficult to view on a mobile device.  These are the types of things that Google tries to remedy with new Algorithms.

Follow these helpful tips in optimizing your website and online presence:

1. Build a strong presence in Social Media.  Whether it’s Facebook, Twitter, or Instagram, make your posts interesting and fun, and don’t just jibber jabber.  Post frequently but don’t over-do it where it becomes annoying to your friends and followers.

2. Be mobile-friendly.  Mobility is King today, so make sure your website or blog is mobile friendly.  There’s nothing more annoying than trying to view a website on your phone, and doesn’t fit on your screen.

3. Turbocharge your website.  Google doesn’t like slow websites and neither do users.  Make sure your site loads fast.  If it’s slow and lags, consider optimizing your images or changing servers.

4. Build quality links.  Link building is not what it used to be.  It’s no longer how many links you have – it’s how good (in quality) are those links?  Don’t just exchange with anyone.  Ensure that it’s relevant to your website and it’s contents.

5. Switch your website from HTTP: to HTTPS: – Google favors websites that us SSL.  Secure sites are indeed the way to go.  Once again – in the name of user experience.  Secure sites have extra layers of security, preventing hackers from doing what they do 

For more interesting SEO tips and how to optimize a mobile-friendly website, visit:

The Best Tips for Selecting Your Keywords

All the SEO tricks and tips in the world wont help your business, unless you are using the right keywords.


Keywords are what we type in when we are searching for products, services, or answers on search engines. Search engines rely on website keywords in order to sort their search results in the most effective manner. Companies optimize their web pages by assigning specific keywords to those pages. Picking the right keywords is paramount and fundamental to success when it comes to executing a Google Adwords or PPC campaign.

People often overthink the most basic keyword research concepts. Generating keywords for your business should start with answering the basic question: “What products or services do you sell?” The trick is to find search terms that are highly relevant to what you offer, and that are popular enough that they will result in decent traffic to your site, but not so competitive that you can’t rank well for them.

A good example would be a massage therapist. Although the keyword “massage therapist” is relevant, trying to rank on “massage therapist” alone could be difficult. If the business is located in Toronto, then using the keywords “massage therapist in Toronto” will be easier to rank for, and will result in more relevant traffic. Most people looking for a massage will not travel hundreds or thousand of kilometres away to get one. So, trying to rank for a highly competitive keyword such as “massage therapist” will be less effective because it’s not as targeted, compared to “massage therapist in Toronto”.

As mentioned above, being specific when selecting keywords is good, but don’t be too specific, either. The more specific it is, the less the competition for the search term, which therefore makes it easier to rank well on that term. Of course there’s a catch: The more specific the search, the fewer people actually search for that term. Keywords must be specific, but keywords that are too specific are useless because nobody searches for them. Confusing? This analogy will help: Anyone can get a front-page ranking for “cheap family photographer in Simcoe County”. But since nobody searches for that, your #1 ranking would be useless.


There are a number of online tools that can tell you how many searches are being performed for specific keywords, as well as suggesting related keywords to optimize for:

• Keyword Discovery. Uses data from 180 engines including Google and Yahoo, endorsed by a slew of the biggest names in SEO. $50/mo. or $400/yr.
• WordTracker. Similar to the above, but uses data from fewer search engines, and doesn’t include Google. $50/mo. or $244/yr.
• Google Adwords. Google’s pay-per-click advertising program. In setting up an ad, you type in a list of keywords that should cause your ad to be displayed when a user searches for those keywords. Google then estimates how many clicks per day you can expect your ad to receive. By comparing which keywords Google thinks will generate more clicks, you can see which keywords users are more likely to use for their searches. You don’t actually have to make an ad go live, and if you don’t, then it’s free.
• Google Trends. A free tool that lets you compare the traffic that two different search phrases get on Google.
• Overture Keyword Selector. A free tool, using only Yahoo data.


Selecting the right keywords will take some time and patience. If you’re business is in a position to do so, hiring a good SEO consultant could be the best solution. After all, proper keyword selection is just the first step to effective search engine marketing and optimization.

See how using the proper keywords in your title tags will help boost your websites ranking: