How to Gain More Leads for Your Business

Gaining new business leads can be challenging.  In today’s digital world, the best way to reach potential customers effectively would be online, of course.  However, not everyone has the time to commit.

Search Engine Optimization techniques are extremely effective (and frankly necessary) in creating a bigger online presence and reaching those potential leads.  Results will not happen overnight, so it will require some patience.
The good news is that once all of the initial leg work is done, the end result makes it all worth the wait.
If you’re looking for a quick fix with faster results, the better option would probably be to invest into some advertising like Google AdWords.  Although there is still some SEO involved with that option – such as targeting the right keywords for your ads, this route will guarantee instant exposure.  The problem with AdWords is that once you stop paying for the Ad service, the exposure for your business along with any potential future leads will stop just as quickly.  It would need to be an on-ongoing expense, literally costing you money for each “click”.
Search engine optimization involves much more.  Yes, there is still a cost associated with SEO services, but the benefits of using a digital marketing expert outweigh traditional pay-per-click ads.  For starters, it helps to build your businesses reputation and builds trust – which is crucial when trying to attain more business and new leads.  
Anyone with an AdWords account can advertise a product or service – regardless if they have a good business reputation or not.  
A business that has had SEO work done by a professional digital marketing agency will have social accounts like Facebook, Twitter, and Instagram in place (and linked to one another.)  Articles, blog posting, press releases, reviews, comment posting, likes, and shares, all play a factor in creating an SEO framework and a solid online reputation. When a business has all of these, it speaks volumes as compared to a business that only has a Google Ad and a website. 
Are you ready to bring in more leads for your business?   Contact the Toronto digital marketing experts at TheBestMedia.com today.
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A Great Day at Toys “R” Us, Shopping for Toronto SickKids

The digital marketing team at The Best Media had a fun-filled
day of shopping at Toys “R” Us for the Toronto SickKids hospital, donating $10,000
worth of toys, books and games from our Meet and Greet Toy Drive event. 

Another thank you to all who attended this great
event.  We look forward to seeing
everyone again next year! 

 

Stay tuned and visit our Instagram page at https://www.instagram.com/thebestmedia/
for our visit to Toronto’s SickKids Hospital next week to drop off the goodies!

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Toronto SickKids Toy Drive a Huge Success!

Toronto-Based Digital Marketing Firm, The Best Media, Held Their First Annual “Meet & Greet” SickKids Toy Drive On Thursday November 23rd, And It Was A Huge Success.

Business owners and entrepreneurs from the GTA filled The Best Media’s head office in Etobicoke to enjoy a free day of drinks, food and good company – all for a great cause. The Best Media will be donating $10,000 to the Toronto SickKids Hospital on behalf of everyone who attended and helped support the event.
“It was amazing to see everyone coming together and helping support this important event” said David Marcantonio, president of The Best Media. “We would like to thank everyone who attended and we’re looking forward to seeing everybody again next year for an even bigger event.”
 
We Want To Extend A Special Thanks To:

Think On
The Valenzano household
Immunotec Research
CMR Wong CPA
SVM Technology
TD Canada Trust
Rondure Media
Royal LePage Signature Realty
Ben-zvi Barrister and Solicitor
Constantine Law
ANRIC Enterprises Inc.
Yellow Pages
Oxford Learning Port Credit
C&k Auto Truck
Motor Works
TAYLOR GROUP
Vlaad and Company
Randstad
Off the Bone
Gideon Travel and Tours
Kotla Realty Inc., Brokerage
Corma Developments / Pink Caviar
Natural Solutions
Stagmasters
Enric
Brethet, Barnum and Associates
David W. Dolson, Barrister & Solicitor
AGM
Yorkshire Valley Farms
Fast Freight Forwarding Co.
The Poirier Group
Posticino Ristorante
B & County Catering
Sutton Group Old Mill Realty
McCurdy Consulting Solutions
T.O Wholesale
On Point Construction
The Business Doctor
Crowned Spice Trading Company
Service Marketer
Vast Auto Distribution
Davies Ward Phillips and Vineberg Law firm
University Health Network
A-One Paving
CRH/Dufferin
Fusion Logistics Networks
A Fresh Coat Painting
Peel Mutual
Fuentec Construction
Arcturus Networks Inc
 
Door prize winners of the $5000 in Digital Marketing Services (for business owners), and an iPad (for aspiring entrepreneurs) will be announced on The Best Media’s Twitter, Facebook and Instagram pages this week.
 
To view photos of the event, visit the TheBestMedia.com, or click here.  

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Free Online Tools to Improve Your Website Ranking

Search Engine Optimization can become costly depending on how much work is needed to get your sites ranking up to par.  Thankfully, there are some free tools that you can use to help “clean up” your website and boost your websites ranking.

When it comes to Search Engine Optimization, we can use all the help we can get.  Particularly if you are doing most of the legwork yourself and don’t have a lot of money to invest to hire a professional SEO expert.

Here are a few of the suggestions that will help you monitor, and tweek your website to be as “SEO friendly” as possible.

1. Broken Link Detector – This helpful tool by Ninja Internet Marketers will scan through your website and highlight errors such as broken internal or external links.  Broken links are not good for your rankings, so be sure you don’t have any on your website

2. Trunk.ly is a simple application from BinaryPlex.  It works in conjunction
with your Twitter account and will display a timeline of the links you (or your
friends) have tweeted.  This helps to measure the impact a particular twitter account has on clicks/rankings

3. Google’s PageSpeed Insights –  It’s a well know fact that page speed directly
affects your search engine rankings in Google. Simply by entering a URL, this tool will test the loading time and performance of your website for both desktop and mobile, and identify opportunities to improve

4. Browseo – This tool will display your website to you the way search spiders see it.  This can be helpful to see the hierarchy you’ve given to particular elements on your website so you can make changes accordingly if needed.

5. SimilarWeb – Interested to see how you measure up to your competitors? This clever tool compares traffic between two websites.

6. Keywordtool.io – This keyword tool will provide you new keyword alternatives and suggestions based on a single keyword that you provide.

7. Google Keyword Planner – By entering in keywords, this tool will return helpful stats to guide your keyword strategy including monthly search volume, competition, and even suggests terms you may not have considered.

8. QuickSprout Website Analyzer –This will give you a complete analysis on just about everything including SEO optimization, social media, internal/external links, speed, tags, keywords, and competitor comparisons.

Need to increase sales and attract more leads?  Looking for an SEO expert to help you? Contact the professionals at TheBestMedia.com.

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Free Online Tools to Improve Your Website Ranking

Search Engine Optimization can become costly depending on how much work is needed to get your sites ranking up to par.  Thankfully, there are some free tools that you can use to help “clean up” your website and boost your websites ranking.
When it comes to Search Engine Optimization, we can use all the help we can get.  Particularly if you are doing most of the legwork yourself and don’t have a lot of money to invest to hire a professional SEO expert.
Here are a few of the suggestions that will help you monitor, and tweek your website to be as “SEO friendly” as possible.
1. Broken Link Detector – This helpful tool by Ninja Internet Marketers will scan through your website and highlight errors such as broken internal or external links.  Broken links are not good for your rankings, so be sure you don’t have any on your website
2. Trunk.ly is a simple application from BinaryPlex.  It works in conjunction with your Twitter account and will display a timeline of the links you (or your friends) have tweeted.  This helps to measure the impact a particular twitter account has on clicks/rankings
3. Google’s PageSpeed Insights –  It’s a well know fact that page speed directly affects your search engine rankings in Google.  Simply by entering a URL, this tool will test the loading time and performance of your website for both desktop and mobile, and identify opportunities to improve
4. Browseo – This tool will display your website to you the way search spiders see it.  This can be helpful to see the hierarchy you’ve given to particular elements on your website so you can make changes accordingly if needed.
5. SimilarWeb – Interested to see how you measure up to your competitors?  This clever tool compares traffic between two websites.
6. Keywordtool.io – This keyword tool will provide you new keyword alternatives and suggestions based on a single keyword that you provide.
7. Google Keyword Planner – By entering in keywords, this tool will return helpful stats to guide your keyword strategy including monthly search volume, competition, and even suggests terms you may not have considered.
8. QuickSprout Website Analyzer – This will give you a complete analysis on just about everything including SEO optimization, social media, internal/external links, speed, tags, keywords, and competitor comparisons.
Need to increase sales and attract more leads?  Looking for an SEO expert to help you?  Contact the professionals at TheBestMedia.com.

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Only 2 Days Left To RSVP!

The Toronto Sick Kids Meet and Greet event is only 2 days away.  If you haven’t already RSVP’d, time is running out.  RSVP now!
To RSVP now, email events@thebestmedia.com, or you can click here.
_____________________________________________________________________________________________
The Best Media will be donating a toy to Sick Kids Hospital for every person that attends. There’s no need to bring anything, as this is a free event. You DO need to ensure that you RSVP in order to guarantee a donation to Sick Kids Hospital on your behalf.
Two door prizes will be up for grabs – an iPad, and $5000 in digital marketing services. Food and drinks will be supplied by Sanremo Bakery.
Event Details
Date: Thursday Nov 23, 2017
Time: 12pm-8pm
Location: 701 Evans Ave – Suite 110, Toronto Ontario

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How To Increase Your Online Sales This Holiday Season

If You Haven’t Already Started Your Holiday Season Advertising, Don’t Wait Any Longer!

November is here and the holiday season is just around the corner. This means that we’re quickly approaching Black Friday, Cyber Monday, Christmas and Boxing Day. Not surprisingly, the last quarter of the year is when most businesses see an increase in sales. So, if you don’t already have your holiday season plan mapped out, it’s not too late to take action and get the most out of your holiday sales.

 

The Following Are Some Great Useful Tips To Help You Prepare Your Business For The Holiday Season: 

 

Don’t be stingy with your discounts/sale offerings – Offering 10-20% discounts during the holiday season just won’t cut it. Shoppers expect higher savings during the holiday season – and rightfully so. If you don’t step up and offer more savings during this time of year, your competitors will.

Most consumers would rather get a discount on specific items they’re shopping for, rather than paying full price and receiving a free item that they may or may not need or want. If you’re going to give away free merchandise with purchases, make sure it has real value. A free pillow with the purchase of a 3-piece sofa set is nothing to get excited over. A free coffee table set, on the other hand, is a big deal.

 

Send personal invites –Advertising to reach new potential customers is great. But if you’re reaching out to your previous customers, personal invites are much better. Use your email contact list to send out personal invitations, and perhaps additional discounts or coupon codes to those returning customers. If you already have email newsletters going out, that’s even better, as it’s the perfect opportunity to announce those holiday sales.

 

Use the right holiday season keywords – Whether you’re talking paid ads, social media posts, or blog articles, use the right keywords for the holiday season. Keywords and phrases like “secret Santa gifts”, “baby’s first Christmas”, “Stocking Stuffers”, “Toys for 13 year old boys”, and “Kris Kringle” are just a few examples.

 

Don’t forget about Social Media – Using social media outlets is a must. Twitter, Facebook, Instagram – the more the better.It’s both free and very effective.

 

Of course, Google AdWords is always another viable option for promoting your holiday sales. Although you have to pay for this service, if you’re using the right keywords, the return on investment can be totally worth it.

For more on Google AdWords and how to select the right keywords for your marketing plan, click here.

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