Follow These Tips on How to Write The Perfect Press Release

Thousands of press releases can be found every day on the internet.  Making yours stand out from the rest can be difficult.  

Aside from the obvious – like making sure it’s grammatically flawless with no spelling mistakes, here are some other tips on how to increase the likelihood that your audience will notice and read your press release:

1. Have a killer headline

This is perhaps the most important aspect of any press release or article.  A good headline will determine whether or not they will continue to read your story.   Keep them short and concise.  Short headlines are better for a few reasons;

– they are better formatted for mobile devices
– it becomes easily tweetable
– they are easier to understand when quickly scanning through a newsfeed or email list.   

2. Don’t beat around the bush

If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next.  Quickly state the subject, but don’t try to summarize the entire press release upfront.  Make it interesting and give readers a reason to continue reading on.    

3. Keep it to one page…or two

Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also ok).  This will force you to get strait to the point and limit any jibber jabber that writers sometimes fall victim to.  For some readers, long press releases are an instant turn-off.  Keeping it short and sweet makes it more readable and increases the chance of them reading the entire story.


4. Include a photo if possible

If you have a photo that directly relates to the story, always include it.  Pictures “catch the eye” and can make a press release more enticing to read.  

If you’re submitting your press release to journalists, include a short paragraph of where you think it would ideally fit into their publication.  It’s recommended to paste your press release directly into the email as some journalists may have reservations when opening attachments.  

For more writing tips, and how you can write better content than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

Advertisements

Don’t Ever Make These Dreadful SEO Mistakes!

Search engine optimization is a lot like your credit rating.  It’s a long process to build it up, but can be severely damaged with just a few mistakes.

Most website owners by now, know that black hat SEO techniques should be avoided.  However, there are many SEO errors that can be made with no ill-intentions.

The following are some of the things that website owners often overlook when it comes to building your online reputation and SEO:

Guest posting on other sites without first investigating the site 

Guest posting is a great way to gain exposure and build links to your website.  However, posting on just any site can lead to serious consequences and can have a reverse effect – damaging your SEO and rankings.  Before posting to a site, be sure to practice due diligence with some investigating.  Is the site trustworthy?  Is the website relevant to yours, sharing a similar target market?  Does it provide quality content?  Do they receive positive reviews from their users?  These are questions you need to ask yourself before posting.  Guest posting on websites that are low quality, spammy, or have no relevance to your niche will cause more damage than good.

Using Frames

Frames and iFrames have their place at times, but should generally be avoided whenever possible if you’re looking to get that particular page indexed. Never use frames as a method of navigating content on your website as it only makes the content difficult to index by search engines.  Google is pretty clear on where they stand on this.  If you must use Frames, make sure that each frame has a sensible name and title that gives a clear indication of the content within that frame.

Failing to Use Transcripts With Your Videos and Audio Files

Search engines can not determine the content of video and audio files unless you use transcripts.  Including a transcript in the Item Description field will allow search engines (and also YouTube) to understand your video files and ensure that it will get indexed and included in search results.  Transcripts do not necessarily need to be word-for-word.  A summary along with targeted keywords should do the job.

Posting Garbage for Content

When it comes to website content, quality trumps quantity.  Quite often, website owners will opt to hiring low paid writers to produce content for their sites.  While this may seem like a viable option (as it saves you an enormous amount of time), don’t expect any real benefits from it from an SEO standpoint.  

First of all, it’s not hard for readers to notice a poorly written article.  Spelling mistakes, bad grammar, and repetitiveness is not only considered bad practice, but it’s also irritating for readers.  Article spinners (software that “re-words” content to make it look unique) can be even worse.  Because it will only re-word certain words and phrases, proper grammar is often overlooked and the chances of search engines flagging you for “duplicate content” are even greater when using article spinners.

For more tips on which SEO practices you should avoid, visit: http://www.thebestmedia.com/blog/3-seo-practices-that-you-should-avoid/

How to Cure Writers Block When Creating Content for Your Website or Blog

Do you find yourself running out of ideas when creating content?  We all know that the search engines love fresh content and SEO relies heavily on it.  The problem is that writing content – especially if you write daily, can take a beating on the brain.  For most of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once.

Thankfully, writers block is only a temporary thing and there are ways you can revive that creative mind of yours.  Use the following tips to get those typing fingers back into shape!


Challenge your audience

Create an article that challenges your audience (while relating to your field of course).  Perhaps you are a financial advisor challenging your audience to reach a financial goal by the end of the year.  Or you are a fitness expert and want to challenge your audience to give up sugar for a month.  This will spark user interaction and stimulate your readers interest. 

Read comments on other related blog sites

Reading comments on other people’s websites can bring new ideas.  No matter what niche you’re in, there are always others out there writing on the same niche as you.    You can get ideas and “feed” from people’s comments related to their likes, dislikes and concerns.  You can elaborate further and express your own opinion on the topic.

Revisit an old blog post you have already written on

As long as you don’t literally duplicate posts, it’s okay to re-write on a topic you have already covered in the past.   Opinions may have changed since then, so it’s okay to rekindle that same topic and putting a new spin on a previous post. Also, you may have some new audience members that you didn’t have before, hence, never having the chance to read that original post.  


Keep up with current events

Reflecting on recent news in your field is a great way to create new content.  It shows that you are active in your field and your audience is more likely to return to read more great content!

For more tips on how to write awesome media content that is 20x better than your competitors, visit:  http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/

5 Things You Need To Do Before Launching Your New Website

Launching a new website for the first time can be an exciting, yet stressful period.  Is everything ready? Are all your pages and links working, and error-free?  Is it Mobile-Friendly?  Dotting your i’s and crossing your t’s can seem like a fairly straight forward task.  But as humans, we forget and overlook things, particularly when we can’t immediately see it in front of our face – like search engine optimization.   

Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines.  You’re a newbie to the web, and need to get noticed A.S.A.P.   Fortunately, there are several steps you can take in preparation of launching your website to help speed up the process of getting your site indexed and recognized.

Here are 5 “must-do” steps that are often overlooked before officially launching a new website.

1. Prepare content

Getting indexed and ranked in Google relies heavily on great content.  You want to prepare at least 10 pcs of high quality content with about 1500 words in each.  This is the best way to quickly get indexed by the search engines.  Ideally, you want to be adding content 3-4 times a week.  Adding a blog page to your website would be ideal for content building.  Keeping it interesting and unique will bring you repeat visitors, and the Google bots shall follow.

2. Create Your Social Media Accounts 

Ensure you have already created your social media accounts such as Facebook, Twitter, and LinkedIn.  These social media sites should be used prior to your launch date.  Although your website is not up, that doesn’t mean you can’t start marketing it.   Why not do some marketing ahead of time by advertising the grand opening launch date of your new website.  Once your website has officially launched and is LIVE, be sure to link them all to eachother.  

3. Create a Sitemap for Your Website 

A sitemap tells search engines when new pages have been added to your site.  Needless to say, this is very important to have.  If your website was built on WordPress, you can install the Google XML Sitemaps plugin.  This will automatically create and update your sitemap for you as well as submit it to search engines.

4. Install Google Analytics

Create a Google Analytics account and place the tracking code into your websites before you go live.   This will provide you valuable information on your website stats from Day 1.

5. Last-minute checks

Do your final checks.  Page speed is a heavy Google ranking factor, so make sure it’s up to par. (It shouldn’t take more than 3 seconds to load).   Check that your images are well optimized:  good quality, small file sizes (compressed if needed), and contains descriptive filenames. (This will improve ranking in Google images also).  Proofread your content and make sure you have included all the keywords you are targeting.  And last but not least…..make an external backup of your site!

For more helpful tips on marketing your newly launched website, visit:  http://www.thebestmedia.com/blog/why-you-need-to-use-google-adwords-for-your-startup-business/

How SEO Will Change Because of Voice Search Technology

The way we search for information online is changing more and more every year.  With the increased popularity and technical advancements of voice search technology, people are beginning to find it easier to voice search on their mobile devices instead of typing on a small keyboard screen.   Is it just a fad?  Not likely.  With virtual assistants such as Microsoft’s Cortana, Amazon’s Echo, and Apple’s Siri, Tony Stark’s world is an arms length away.  And who wouldn’t want their own personal “Jarvis” at home, or on your smartphone?

What does that mean for SEO?  A lot.  When people voice search, they don’t just say 2-3 keywords – as you would when using a text search box.  You would phrase it in a small simple sentence.  For example, if you lived in Toronto and was looking for a Royal Bank, using a search box, you would type something like: “Royal Bank in Toronto”.  Using the voice search method on the other hand, would sound something like: “Find me the closest Royal Bank”.  Quite different in terms of the language structure used.  

Voice search obviously uses a more natural and conversational tone.  SEO professionals are therefore starting to think differently about mobile content and search engine optimization.   Voice search queries are now longer than typical text keyword search queries, so keyword targeting strategies must change also.

Over 50% of teens & 41% of adults in the USA use voice search on a daily basis – smartphones being the primary device that people use to search.  Eventually, trying to rank on a few keywords in search results won’t be enough. 

Getting ahead of the game is key.  Virtual Assistants and voice search technology is not going away, so its crucial that you make the necessary changes to ensure digital assistants and voice search software can understand your content.

Need professional SEO help?  Contact the Digital Marketing Experts at http://thebestmedia.com/services.php

This is Why Every Website MUST Be Mobile-Friendly…. Including Yours

Regardless of how successful your business is or how well you’re currently ranking in the search engines, if you haven’t updated your website to be mobile-friendly, you’re in for a rude awakening.

For the most part, the majority of large businesses have already made the change to being mobile-friendly.  However, there’s still a small percentage that haven’t.   It was almost like when the internet first came along; businesses that have been in operating for decades didn’t see any need for a “website” when they’ve been doing fine without one.  Many started questioning the mobile-friendly scenario in the same fashion.  “Do I don’t my website to be “mobile friendly” when people can view the website fine on a PC?

As technology changes around us, so does our everyday living.  Before smartphones came along onto the market around the late 90’s, we were essentially forced to access the internet through a PC or laptop.   Today, it’s a total contrast.   In 2016, mobile internet usage officially surpassed desktop usage accounting for approximately 52% of the web surfing population.  Surely that number is even higher today.

Google is all about improving user experience.  Given the fact that there are more mobile users that ever before, it’s no surprise that the search engine giant made changes to their algorithm and ranking signals to favor websites that were easily viewable and accessible on mobile devices.   Websites that didn’t change over to being mobile-friendly quickly saw a drop in their search engine rankings and their overall web traffic as the others who made the change watched their website rise to the top of search results.

Being mobile-friendly is a heavy Google ranking signal.  Plain and simply put….websites that perform and look better on mobile devices will appear higher in search results that those that are not.  

For information on Accelerated Mobile Pages (AMP) and the SEO benefits it will have on your mobile website, read: http://www.thebestmedia.com/blog/what-is-amp-accelerated-mobile-pages-and-does-your-website-need-it/

How To Create Professional Videos For Your Business

There was a time when creating professional videos involved thousands of dollars and a ton of hours to create and edit the videos to it’s final stage.  Finding the right company that had the proper “high tech” equipment was a task in itself.   

With today’s advancements in technology, videos can be created on almost any smartphone out there.  There are dozens of free video editing software programs out there that is so user-friendly, a teenager with little to no experience can figure it out.

As video sharing became more and more popular over the years (along with the explosion of YouTube), the most challenging part of creating a video today is making it interesting enough that people will want to watch it. 

Just as you would with a blog article, the first question you need to ask yourself is what is your message, or goal, with the video?  Make a plan of action on how you want to get that message across, and take your time doing it.  Don’t rush through it.  

Use these tips when creating professional videos for your business:

Make Your Videos Interactive 

Take advantage of the interactive elements that video editing offers; such as surveys, in-video links, and forms.  Your video should always have a call to action for your viewers whether it’s voting, liking, or sharing.  

Provide Value in Your Videos

All the SEO in the world won’t matter if your video doesn’t provide value to your viewers.   Was it informational?  Did it make you laugh?  Did it solve a problem?  Was it helpful in any way?  Without these …… your visitors will not come back again, and more than likely will not recommend your video to anyone.


Create long text descriptions or transcriptions

Now that you’ve finished that awesome video, don’t forget about search engine optimization.   Before posting that video, ensure you have a good lengthy description (in text form) so the search engines and spiders can easily determine the content of your video.  Creating a transcript file directly into the HTML code of the page that is hosting your video is also recommended.

For more on creating professional videos for your business at little to no cost, visit: http://www.thebestmedia.com/blog/creating-high-quality-marketing-videos-for-your-business-at-little-to-no-cost/