Search Engine Optimization Requires Some Patience, As Results Will Not Happen Overnight.
you’re looking for a quick fix with faster results, the better option would
probably be to invest into some advertising like Google AdWords. Although there is still some SEO involved with
that option – such as targeting the right keywords for your ads, this route
will guarantee instant exposure. The
problem with AdWords is that once you stop paying for the Ad service, the
exposure for your business along with any potential future leads will stop just
as quickly. It would need to be an on-ongoing
expense, literally paying for each “click”.
engine optimization involves much more.
Yes, there is still a cost associated with SEO services, but the
benefits of using a digital marketing expert outweigh traditional pay-per-click
ads. For starters, it helps to build
your businesses reputation and builds trust – which is crucial when trying to attain
more business and new leads.
with an AdWords account can advertise a product or service – regardless if they
have a good business reputation or not.
A business that has had SEO work done by a professional digital
marketing agency will also have social websites like Facebook & Twitter,
articles, blogs, press releases, reviews, fresh website content, likes, shares,
and so on. When a business has all
of these, it speaks volumes as compared to a business that only has a
Google Ad and a website.
you need help with your Google ranking?
Contact Toronto’s Google marketing agency here.
Facebook Advertisements are a powerful and affordable tool that every business owner should be using.
what people have been saying about The Best Media below!
marketing agency, TheBestMedia.com, has recently launched their new website
offering even more digital marketing solutions to their clients. Along with the website overhaul, they have
also expanded their Toronto video marketing services offering video production
& promotion and video ranking, making them the
most complete video marketing agency in Toronto.
has been offering local businesses with expert online marketing solutions since
2002 and are considered as the Toronto Google ranking experts specializing in video
marketing services, web development and online business solutions.
The Toronto marketing
agency covers everything from custom website designs, to complex search engine
optimization and marketing strategies that are tailored specific to each client. The Google ranking experts have helped some
of the most successful businesses in the GTA achieve and maintain their online
presence and Google rankings.
video marketing services expert, Roberto Pacinelli says: “Businesses competing
for that top placement in Google search results is becoming more and more
difficult as competition grows, and as Google ranking factors are frequently changing. SEO has become so complex that most businesses
can no longer opt to do it themselves due to the amount of time it requires. That’s what we’re here for.”
video ranking experts always stays up-to-date with the latest innovations, keeping
on top of Google algorithm changes and producing optimal results for their
For a new website, getting indexed by the search engines is top priority.
Essentially, it’s the first crucial task towards building your search engine optimization for your site. You’ve already done the majority of the prep work; all of your meta descriptions and alt tags are in place, you have good content on all of your pages, your social media accounts are linked up and ready to go, and you’ve included your targeted keywords throughout. However, you notice that you’re still not appearing in search engine results. You’re first thoughts may be….”Did I do something wrong? Did I forget anything?
Possibly. But chances are, your website hasn’t even been indexed by the search engines yet. Getting indexed can take anywhere in between 4 days and 4 weeks. So there’s no reason to panic at this point, but there are some things you can do in the meantime.
Start by confirming that your website has indeed not been indexed yet.
The easiest way to check for this would be to use the “info:” search operator in the Google search box with the format: info:http://yourwebsite.com. If your site has not been indexed, it will display a message: “Sorry, no information is available for the URL “yourwebsite.com”
If this is the case, you can manually submit your website to Google at https://www.google.com/webmasters/tools/submit-url. Although they make no guarantees on timeframe, it does increase the chances of getting indexed sooner than later.
Once Google indexes your website, Bing and Yahoo are likely to follow suit. Alternatively, you can also contact them and request inclusion to their index: https://www.bing.com/webmaster/help/why-is-my-site-not-in-the-index-2141dfab
For more helpful tips with new websites, and factors that affect website ranking, read: http://www.thebestmedia.com/blog/important-basic-factors-that-affect-web-page-ranking/
Thousands of press releases can be found every day on the internet. Making yours stand out from the rest can be difficult.
Aside from the obvious – like making sure it’s grammatically flawless with no spelling mistakes, here are some other tips on how to increase the likelihood that your audience will notice and read your press release:
1. Have a killer headline
This is perhaps the most important aspect of any press release or article. A good headline will determine whether or not they will continue to read your story. Keep them short and concise. Short headlines are better for a few reasons;
– they are better formatted for mobile devices
– it becomes easily tweetable
– they are easier to understand when quickly scanning through a newsfeed or email list.
2. Don’t beat around the bush
If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next. Quickly state the subject, but don’t try to summarize the entire press release upfront. Make it interesting and give readers a reason to continue reading on.
3. Keep it to one page…or two
Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also ok). This will force you to get strait to the point and limit any jibber jabber that writers sometimes fall victim to. For some readers, long press releases are an instant turn-off. Keeping it short and sweet makes it more readable and increases the chance of them reading the entire story.
4. Include a photo if possible
If you have a photo that directly relates to the story, always include it. Pictures “catch the eye” and can make a press release more enticing to read.
If you’re submitting your press release to journalists, include a short paragraph of where you think it would ideally fit into their publication. It’s recommended to paste your press release directly into the email as some journalists may have reservations when opening attachments.
For more writing tips, and how you can write better content than your competitors, visit: http://www.thebestmedia.com/blog/how-to-write-media-content-20x-better-than-your-competitors/
Search engine optimization is a lot like your credit rating. It’s a long process to build it up, but can be severely damaged with just a few mistakes.
Most website owners by now, know that black hat SEO techniques should be avoided. However, there are many SEO errors that can be made with no ill-intentions.
The following are some of the things that website owners often overlook when it comes to building your online reputation and SEO:
Guest posting on other sites without first investigating the site
Guest posting is a great way to gain exposure and build links to your website. However, posting on just any site can lead to serious consequences and can have a reverse effect – damaging your SEO and rankings. Before posting to a site, be sure to practice due diligence with some investigating. Is the site trustworthy? Is the website relevant to yours, sharing a similar target market? Does it provide quality content? Do they receive positive reviews from their users? These are questions you need to ask yourself before posting. Guest posting on websites that are low quality, spammy, or have no relevance to your niche will cause more damage than good.
Frames and iFrames have their place at times, but should generally be avoided whenever possible if you’re looking to get that particular page indexed. Never use frames as a method of navigating content on your website as it only makes the content difficult to index by search engines. Google is pretty clear on where they stand on this. If you must use Frames, make sure that each frame has a sensible name and title that gives a clear indication of the content within that frame.
Failing to Use Transcripts With Your Videos and Audio Files
Search engines can not determine the content of video and audio files unless you use transcripts. Including a transcript in the Item Description field will allow search engines (and also YouTube) to understand your video files and ensure that it will get indexed and included in search results. Transcripts do not necessarily need to be word-for-word. A summary along with targeted keywords should do the job.
Posting Garbage for Content
When it comes to website content, quality trumps quantity. Quite often, website owners will opt to hiring low paid writers to produce content for their sites. While this may seem like a viable option (as it saves you an enormous amount of time), don’t expect any real benefits from it from an SEO standpoint.
First of all, it’s not hard for readers to notice a poorly written article. Spelling mistakes, bad grammar, and repetitiveness is not only considered bad practice, but it’s also irritating for readers. Article spinners (software that “re-words” content to make it look unique) can be even worse. Because it will only re-word certain words and phrases, proper grammar is often overlooked and the chances of search engines flagging you for “duplicate content” are even greater when using article spinners.
For more tips on which SEO practices you should avoid, visit: http://www.thebestmedia.com/blog/3-seo-practices-that-you-should-avoid/