The Top 5 Search Engine Marketing News Sites

Search Engine Marketing and Digital Marketing are some of today’s most frequently used marketing tools.

 

These tools provide an incredibly valuable service for virtually every type of business. What started off as a simple concept (back in the Webcrawler days) has now turned into a multi-faceted marketing necessity. Social media, in particular, has become a marketing giant and has changed the way we see digital marketing. Without a doubt, there will be many more changes and new digital marketing strategies still to come. So, to be competitive and stay in the loop in terms of new and emerging trends, you need to stay on top of things and research frequently.

 

Here are some fantastic search engine marketing and digital marketing news websites that you should consider reading:

 

1.Search Engine Land –  A leading daily publication that covers all aspects of the search engine marketing industry.  This publication organizes and hosts the Search Marketing Expo (SMX) conference every year. It’s considered the industry’s “go-to news source” for both breaking headlines and comprehensive marketing analysis.

2. Search Engine Journal – A diverse and reliable source of Internet marketing. SEJ takes a community-based approach to search marketing content. Virtually all of its contributed articles come from real online marketing experts, whether they’re independent or in-house.

3. Google Adwords Blog – The most definitive place to get officially sanctioned news about new AdWords features. The AdWords blog is the news source for PPC marketers who need to know what’s going on as it happens.

4. Moz – Creates top-tier content about SEO, and wider digital marketing trends. It’s one of the digital marketing industry’s best-known companies. There’s always something worth reading here.

5. Media Post – One of the most comprehensive online advertising, digital marketing and media news sources out there. They are an integrated publishing and content company that provides a complete array of resources for media, marketing and advertising professionals.

Looking for a professional Search Engine Optimization company?  Call The Best Media – Digital Marketing Specialists for all your online marketing needs

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Why You Need To Use Google AdWords For Your Startup Business

Advertising your business online for the first time can be very stressful.

 

No one has heard of you yet, and Google doesn’t even know you exist at this point. So where do you start? How do you create the biggest impact in the shortest amount of time?

Google AdWords is a must for new startup businesses. It will take you years to build search engine ranking and authority. Those initial years are crucial to your new business, so you should take full advantage of AdWords to help you get the word out and start making sales. The beautiful part of it all is that visibility is instant. Regardless of your website’s ranking, or lack thereof, the ads will show instantly in search results for the keywords you are targeting.

Although Google has a number of options and settings to customize your AdWords marketing campaign, it does a decent job of making a campaign fairly straightforward. As a beginner, start with learning the basics (bid management, keyword research, PPC options), and focus on those for now. Eventually, you will want to revisit and fine-tune those settings. You have a multitude of targeting options, including geography, which allows you to choose specific countries, areas within a country, cities, territories, or even a radius around a location. It also has 40 language options you can choose from.

 

Another key benefit of Google AdWords is that the results are easily measurable.

 

Every single aspect of your marketing campaign can be measured, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), and more. Therefore, measuring your return on investment is simple. And, if you’re budget permits it, having a dedicated team regularly optimizing your campaigns and fine tuning keywords, ads and ad groups will ensure your results will improve more and more over time. Hiring a professional who is already well-versed in AdWords will ease the learning curve and speed up the process of creating those initial campaigns.

Want to know how using “negative keywords” will help save you money with Google AdWords?  Read: http://www.thebestmedia.com/blog/how-negative-keywords-will-save-you-money-with-google-adwords/

How To Write Content That’s 20x Better Than Your Competitors

With hundreds of millions of articles and blogs out there, standing out in the crowd can be tough. 

No matter what, you want your content to be intriguing, easily understandable, and of course, search engine friendly. Every article or blog post is like a web page in terms of search engine ranking. Therefore, you should be optimizing each post with specific keywords related to your business or cause.

 

Here are some helpful tips on how to create better and more effective content for your website or blog: 

– Keep the URL links in your content short, with no more than 50 characters.
– The average article/post ranking #1 in the search results has 2400 words.
– Use your H1, H2, and H3 tags accordingly. It’s one of the most important aspects of SEO. The post title uses an H1 heading tag. For the sub-heading, you can use an H2 heading, and then an H3 heading, and so on. (more on H1, H2, and H3 tags can be found here: https://www.tmprod.com/blog/2010/h1-h2-and-h3-header-tags-for-seo).
– Interactive content shows better results than static content. Include other media in your content such as photos, videos and graphics. Articles that have an image every 75-100 words get the most “shares”.
– Mentioning 3-5 people (links) in your post can increase “shares” by 3-5 times.
– Keep it simple. Don’t create content that is too technical or uses too many complex words. Ideally, your content should be easily understood by a 15-year old.
– Keep the file sizes of images and videos to a minimum. You should definitely be using high quality images, but keep the file sizes low to speed up page loading.
– Remember to include your social media buttons (Facebook, Twitter, LinkedIn, Google+, etc) in order to increase shares and likes.
– Post frequently. Search engines love daily content. Also, keep in mind that people click more recent posts, more often, hypothetically helping them rank higher.
– Make use of your meta descriptions by using relative keywords.
– Filenames of images matter! Search engines cannot recognize images for what they are. So, they rely on image filenames and Alt Attributes to recognize them. Be sure to use your keywords when naming media files.

To learn how to optimize your articles for SEO, read: http://www.thebestmedia.com/blog/optimize-your-blogs-and-articles-with-these-3-great-tips/

How Google Maps and Other Platforms Will Help Your Business

Google Maps isn’t just for directions; it’s also great for locating businesses that some never knew existed.

 

Essentially, it’s free marketing. You have the biggest, most frequently-used search engine in the world (Google), pointing at your exact business location, visible from any computer, GPS, or mobile device. Not claiming your business is like leaving free money on the table.

 

There are also numerous other benefits. Perhaps you have business associates or a customer that is coming from out of town. Being unfamiliar with the area, they may have a hard time finding you. But, being listed on Google Maps allows users to click on your business listing and then get exact directions so they can easily find your location. Panoramic views, street views, birds-eye views – all of these tools will give people the feeling of being there, before they actually get there.

 

It will also help with your Search Engine Optimization.

 

If you list your business on platforms like Google Maps, Yelp, Foursquare, and Apple Maps, you’re listing all the information related to your business, including a link to your company’s website. This means there are now at least four links on reputable websites directing relevant traffic to your site, and this helps your business to stay competitive and helps to build brand trust. Even if you do not have a strong web presence, you can include your brick-and-mortar business on the web by having it mapped for all to see.

 

Moved to a new location? Have a new website? Changed hours? Having misinformation still floating around online can be frustrating to others that are trying to find you. But, Google Maps and other various platforms are a good way to prevent misinformation – and when any of these changes are made, the results are practically immediate.

Want to read more on how to boost online traffic to your website?  Visit http://www.thebestmedia.com/blog/how-to-generate-traffic-without-google/

The Most Popular Google Keywords

Ever wonder what people are searching for the most these days?

 

Can this information help you with selecting better keywords for your business? That all depends on what type of business you’re in. Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site with search engines. A company’s website that is well-optimized for search engines will have highly targeted, relevant keywords that are related to their business.

 

Keywords and SEO are directly connected. Keywords are the foundation of search engine optimization. Developing your list of keywords is one of the first and most important steps in any search engine optimization plan. So, while using highly searched keywords is considered a good thing, they also have to be relevant to your business, or you won’t reap many benefits. For example, “cheap flights” is searched 2,740,000 times per month. If you have a hang gliding business, using this keyword won’t help you. But, if you owned a Travel Agency, on the other hand, then “cheap flights” would be an ideal keyword to use.

 

The following list is a glimpse at the top 20 highest searched keywords on Google:

 

top searches

Having difficulty creating the proper keywords for your online business?  Contact the Digital Marketing professionals at The Best Media

 

URL Indexing: The Easiest Way to Check If Your Website Has Been Indexed By Google

Is your company’s website still not showing up in Google’s search results?

 

There could be a number of reasons for this – particularly if it’s a new website. As a first step, though, you should check and see if your website has been indexed by Google.

There are three main components to an organic search: crawling, indexing and ranking. When a search engine like Google visits your website, it crawls through all of the links it finds. The information is then gathered and entered into the search engine’s index, where different factors are used to determine which pages to fetch, and in what order, for a particular search.

For each webpage crawled, Google dissects the document, splitting it up into a set of word occurrences, along with other additional information. At the same time, they parse all the links and store information about them, such as anchor text and where the link directs you. Google takes the parsed data, and generates an inverted index, assigning the web page document, according to each of the words on the page.

 

If Google hasn’t done this on your website yet, it has no chance of attracting traffic from searches.

 

Therefore, it’s important to make sure Google has indexed your website. In order to determine whether or not they’ve done this, you can use the “info:” search operator followed with the URL you are checking.

For example: info:http://thebestmedia.com.

If the URL is indexed, a result will show up for that URL. If the URL was not indexed, it will display a message that says, “Sorry, no information is available for the URL thebestmedia.com.”  If you realize your site is not indexed, you need to act fast.

For a great read on how to get your podcasts indexed by the search engines, visit http://www.thebestmedia.com/blog/search-engine-optimization-tips-for-podcasts-and-audio/


Online Shopping – Will In-Store Shopping Ever Become Obsolete?

Will technology take over the shopping industry’s brick and mortar stores?

 

There are pros and cons to both forms of shopping, of course. For most online shoppers, the appeal is cost savings, broader selection, immediacy and convenience. You don’t have to find parking at the mall, you don’t need to leave the house, and you don’t need to even get dressed in the morning, which is great if you’re into nude shopping.

In-store shoppers enjoy the face-to-face interaction, instant gratification of carrying the goods out of the store in their hands, and the satisfying experience of being able to physically interact with the product. 51% of in-store shoppers say being able to see and feel the product was their main reason for shopping in-store.

Will these in-store shoppers become exceptions to the rule? What if you’re purchasing the same product that you’ve previously bought in-store before? Do you really need to see and touch it again to ensure it’s worth buying? Or, are you willing to just order online this time and save yourself the time and gas it takes to get to the mall?

What if an online shopper was looking for a set of tools? Or new sunglasses? Would they still purchase online without being able to feel the tools or try the sunglasses on?

 

Although the majority of online shoppers say that cost-savings is the main reason why they shop online, exceptions will be made, and rightfully so. Here are a few good ones:

 

1. When there is a shipping cost that essentially cancels out any savings.
2. When you need to ensure the sizing (the right fit).
3. When it’s cheaper to go there (walk-in specials).
4. Returns or exchanges are “instant”, and can be done with less hassle.
5. When you are already at the store for some other reason, or live very close to it.

 

The best approach would be a hybrid solution. Start with online searches, in order to do your research (most brick and mortar companies will have websites with their prices listed). Which is cheaper? Can you wait a few days for delivery or do you need it right away? Do you need to pay in cash? Is it hard to see details in the photos? Is the store 60 km away and too far to drive to? If you measure all these options, it will be easier to make your decision.  Still, regardless of all the benefits of online shopping, with an endless amount of variables, brick and mortar businesses will never fully die.

For professional SEO help on your online shop  or e-commerce website, contact The Best Media Digital Marketing Experts today!