Search engine optimization is a lot like your credit rating. It’s a long process to build it up, but can be severely damaged with just a few mistakes.
Most website owners by now, know that black hat SEO techniques should be avoided. However, there are many SEO errors that can be made with no ill-intentions.
The following are some of the things that website owners often overlook when it comes to building your online reputation and SEO:
Guest posting on other sites without first investigating the site
Guest posting is a great way to gain exposure and build links to your website. However, posting on just any site can lead to serious consequences and can have a reverse effect – damaging your SEO and rankings. Before posting to a site, be sure to practice due diligence with some investigating. Is the site trustworthy? Is the website relevant to yours, sharing a similar target market? Does it provide quality content? Do they receive positive reviews from their users? These are questions you need to ask yourself before posting. Guest posting on websites that are low quality, spammy, or have no relevance to your niche will cause more damage than good.
Frames and iFrames have their place at times, but should generally be avoided whenever possible if you’re looking to get that particular page indexed. Never use frames as a method of navigating content on your website as it only makes the content difficult to index by search engines. Google is pretty clear on where they stand on this. If you must use Frames, make sure that each frame has a sensible name and title that gives a clear indication of the content within that frame.
Failing to Use Transcripts With Your Videos and Audio Files
Search engines can not determine the content of video and audio files unless you use transcripts. Including a transcript in the Item Description field will allow search engines (and also YouTube) to understand your video files and ensure that it will get indexed and included in search results. Transcripts do not necessarily need to be word-for-word. A summary along with targeted keywords should do the job.
Posting Garbage for Content
When it comes to website content, quality trumps quantity. Quite often, website owners will opt to hiring low paid writers to produce content for their sites. While this may seem like a viable option (as it saves you an enormous amount of time), don’t expect any real benefits from it from an SEO standpoint.
First of all, it’s not hard for readers to notice a poorly written article. Spelling mistakes, bad grammar, and repetitiveness is not only considered bad practice, but it’s also irritating for readers. Article spinners (software that “re-words” content to make it look unique) can be even worse. Because it will only re-word certain words and phrases, proper grammar is often overlooked and the chances of search engines flagging you for “duplicate content” are even greater when using article spinners.
For more tips on which SEO practices you should avoid, visit: http://www.thebestmedia.com/blog/3-seo-practices-that-you-should-avoid/