How To Claim Your Business In GMB And Improve Your Local Search Results

If your business is not already appearing in Google’s local search results, you can be sure that your competitors are. Google My Business (GMB) is a directory that provides a free service that enables you to appear in local search results for queries that are relevant to your business offerings. As a business owner, it’s extremely important to have.

The claiming/verification process is quite simple. Just go to google.com/business and follow the steps. Google will send you a postcard along with a PIN to your physical business location. From there, you simply log in and enter the PIN provided.

Once You’ve Claimed Your Business, Be Sure To Cover All Of The Following Areas To Optimize Your Listing As Much As Possible: 

1. Include all company information – This includes photos of your business (both interior and exterior), photos of your products (if applicable), company logo, hours of operation, phone number, website address, parking locations, payment options, etc. 

2. Encourage positive reviews – Ask your customers to leave positive reviews on your GMB listing. Positive reviews on your GMB page is crucial because these reviews show up on Google when someone searches for your business.  According to a recent survey, 84% of people trust online reviews as much as a personal recommendation. Seven out of ten customers will leave a review for a business if asked to do so by the business, so take advantage of this and ask the question.

Reviews are also given star-ratings, so a GMB listing with many positive reviews will achieve a higher star rating, increasing the likelihood that a visitor will visit your establishment and improving your click-through rate. As a good standard of practice, try to respond to reviews – whether positive or negative. 

3. Have a strong social media presence – When searching or investigating a business, many people turn to social media to see what others think about the business (again, highlighting the importance of positive reviews). Not only will it help to lure in potential customers, but it will also increase your business’s visibility and help your overall “SEO score” with the search engines.

For more helpful tips on local search optimization and how Google maps can help you, click here.

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Why It’s Crucial To Have A Mobile-Friendly Website With A Responsive Design

If You Want To Connect With Today’s Consumers, You Need To Have A Mobile-Friendly Website. 

Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether it’s from a desktop PC, a smartphone, or any other device.

Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users. It’s estimated that by 2019, mobile users will surpass the 5 billion mark. Therefore, having a mobile-friendly website only makes sense. Without it, you are limiting access to your potential customers.

It has come to the point where consumers are expecting a website that is mobile-friendly. Have you ever visited a website that isn’t mobile-friendly on your smartphone or tablet? With the majority of the page going off the screen, you have to do a lot of scrolling, zooming out, zooming in, etc. A frustrating website will likely create a poor experience and a negative image of your company. If your site provides a horrible user experience then many visitors will just leave rather than trying to deal with the annoyance.

Having a responsive website design is the most ideal way to go. This enables your website to automatically adjust to any device or computer seamlessly. In addition, it eliminates the cost and time invested when having to update or make changes to two sites (the desktop version and the mobile version).

Google has been known to favour sites that have responsive design, so ranking and search results typically improve when a responsive design is present. In fact, a Google update that happened on April 21 penalized websites that were not mobile friendly and decreased their rankings and mobile search results. 

For more great tips on mobile-friendly websites and how to improve your visitors’ user experience, click here

5 Simple Steps For Creating Fantastic Blogs

With Millions Of Bloggers And Billions Of Blog Posts On The Internet, Making Yours Stand Out To A Potential Reader Is Difficult.

 

Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?

In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, it attracts new readers and relationships, and improves your overall SEO “score” with the search engines. So, while it’s not mandatory to have a blog, it really is valuable, and important to have.

The Following Are 5 Simple Steps For Creating A Great Blog!

 

1. Create a plan of action  Start with the basics and decide what you’re going to write about. Research ahead of time, gathering information and facts that you can use for your blog post and have a general outline of the structure you want to go with.

2. Create a powerhouse headline  This is perhaps one of the most important aspects of a blog. Without an enticing headline, readers will likely skip your blog post. It should be persuasive and make the reader want to read the post. Use interesting adjectives such as free, incredible, strange, effortless, etc. Using numbers with your headline is another great technique that appeals to readers such as “10 Easy ways to…” or “40% of Canadians can’t live without…”

3. Include unique images  Images are a great eye-catcher. Make sure they’re as unique as possible and avoid cookie-cutter style images that you would find on sites like Shutterstock.com. If possible, take your own high resolution photos. You should also ensure that the photo is eye catching and of course relevant to what you’re writing about.

4. Stay on topic – Share your personal thoughts and opinions when writing your blog, but avoid steering away from the message you’re sending. Stay on topic and always try to have a call-to-action for your readers. Keep your blog posts at approximately 2000 words or more, but don’t over-do it. This is the perfect amount to satisfy the search engine crawlers, and at the same time avoid scaring off your audience with a lengthy 3-page write-up.

5. Proofread twice – Always check your work. Spelling mistakes can make a blog or article seem unprofessional the instant a mistake is found. Start with an automated spell check (perhaps with Microsoft Word), and then do a manual read-through spell check. Automated spell checks will find spelling errors, but will not always find grammatical errors or bad English. Once you’re done that, do it again – it only takes one minute.

For more blog writing tips and information on media content writing for SEO, click here.

How SEO Services From A Digital Marketing Expert Can Bring More Leads

Search Engine Optimization Requires Some Patience, As Results Will Not Happen Overnight.


 The good news is that once all of the initial
leg work is done and the search engines crawl your website and other social
sites, the end result makes it all worth the wait.
 

If
you’re looking for a quick fix with faster results, the better option would
probably be to invest into some advertising like Google AdWords.  Although there is still some SEO involved with
that option – such as targeting the right keywords for your ads, this route
will guarantee instant exposure.  The
problem with AdWords is that once you stop paying for the Ad service, the
exposure for your business along with any potential future leads will stop just
as quickly.  It would need to be an on-ongoing
expense, literally paying for each “click”.
 

Search
engine optimization involves much more. 
Yes, there is still a cost associated with SEO services, but the
benefits of using a digital marketing expert outweigh traditional pay-per-click
ads.  For starters, it helps to build
your businesses reputation and builds trust – which is crucial when trying to attain
more business and new leads.  
 

Anyone
with an AdWords account can advertise a product or service – regardless if they
have a good business reputation or not. 
A business that has had SEO work done by a professional digital
marketing agency will also have social websites like Facebook & Twitter,
articles, blogs, press releases, reviews, fresh website content, likes, shares,
and so on.   When a business has all
of these
, it speaks volumes as compared to a business that only has a
Google Ad and a website.

 

 

Do
you need help with your Google ranking? 
Contact Toronto’s Google marketing agency
here.  

 

How to Increase Sales With Better Facebook Ads

Facebook Advertisements are a powerful and affordable tool that every business owner should be using.  

With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging.  Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up costing you more than you had bargained for in costs.  Facebook ads are “display ads” and are not search ads like Google’s.  The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution.
When creating Facebook ads, be sure to consider the following:
Know Your Target Audience
Facebook’s ad targeting options allows you to capture a specific demographic.  You wouldn’t want to target seniors over 65 for the latest technology gadget as seniors are not as tech savvy as the younger generation.  And you wouldn’t target cities like Hamilton or Niagara Falls for your therapeutic massage services that is based in Toronto because most people will not drive that far for a massage.  Determine who your target audience is, and where do they live demographically.   You will get more targeted clicks, and it will save you money on your CPC by not targeting the wrong audience.
Use High Quality Pictures
We tend to view the photo on an advertisement before we actually read the text.  This is not surprising since nearly 80% of the impact of an advertisement is created in the image.  There’s nothing worse than viewing an image of a product and not being able to clearly see the product.  Whether its from pixilation or a poor camera angle, its will deter customers from reading your ad.  Make sure it’s crisp sharp, and have a detailed focal point.   If you’re selling men’s high-end watches, you wouldn’t want a full body shot of the man wearing the watch – you would barely be able to see the watch from that far.  Instead, a close upper-body shot with the watch being the focal point would work much better.
Don’t Push the Sale Too Much
Constantly flooding your audience with sales pitches will likely just scare them off.   Not only is it annoying, but it gives the impression that your desperate and fewer people will buy your product or service.  
Avoid sending traffic directly to a sales page. Building trust first, will result in better leads and sales.  Have your audience participate in a survey to express their opinions, or ask them to sign up to your newsletter offering free valuable content.  You want to establish that relationship before presenting them with a sales pitch or offering.
More information on Social Media marketing and tips on how to boost your business, visit: http://www.thebestmedia.com/blog/can-contests-and-product-giveaways-boost-my-online-business/

Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing

Check out
what people have been saying about The Best Media below!

 

Toronto’s Google
marketing agency, TheBestMedia.com, has recently launched their new website
offering even more digital marketing solutions to their clients.   Along with the website overhaul, they have
also expanded their Toronto video marketing services offering video production
& promotion and video ranking, 
making them the
most complete video marketing agency in Toronto.
 

TheBestMedia.com
has been offering local businesses with expert online marketing solutions since
2002 and are considered as the Toronto Google ranking experts specializing in video
marketing services, web development and online business solutions.
 

The Toronto marketing
agency covers everything from custom website designs, to complex search engine
optimization and marketing strategies that are tailored specific to each client.  The Google ranking experts have helped some
of the most successful businesses in the GTA achieve and maintain their online
presence and Google rankings.
 

Toronto
video marketing services expert, Roberto Pacinelli says: “Businesses competing
for that top placement in Google search results is becoming more and more
difficult as competition grows, and as Google ranking factors are frequently changing.  SEO has become so complex that most businesses
can no longer opt to do it themselves due to the amount of time it requires.  That’s what we’re here for.”
 

The Toronto
video ranking experts always stays up-to-date with the latest innovations, keeping
on top of Google algorithm changes and producing optimal results for their
clients.
 

 

More
information, visit
http://www.walb.com/story/36332224/toronto-google-ranking-expert-reputation-marketing-agency-video-services-launch

How You Can Tell If Your Website Has Been Indexed

For a new website, getting indexed by the search engines is top priority.  

Essentially, it’s the first crucial task towards building your search engine optimization for your site.  You’ve already done the majority of the prep work; all of your meta descriptions and alt tags are in place, you have good content on all of your pages, your social media accounts are linked up and ready to go, and you’ve included your targeted keywords throughout.   However, you notice that you’re still not appearing in search engine results.  You’re first thoughts may be….”Did I do something wrong?  Did I forget anything?

Possibly.  But chances are, your website hasn’t even been indexed by the search engines yet.  Getting indexed can take anywhere in between 4 days and 4 weeks.  So there’s no reason to panic at this point, but there are some things you can do in the meantime.

Start by confirming that your website has indeed not been indexed yet.  


The easiest way to check for this would be to use the “info:” search operator in the Google search box with the format:  info:http://yourwebsite.com.  If your site has not been indexed, it will display a message:  “Sorry, no information is available for the URL “yourwebsite.com”

If this is the case, you can manually submit your website to Google at https://www.google.com/webmasters/tools/submit-url.  Although they make no guarantees on timeframe, it does increase the chances of getting indexed sooner than later.

Once Google indexes your website, Bing and Yahoo are likely to follow suit.  Alternatively, you can also contact them and request inclusion to their index: https://www.bing.com/webmaster/help/why-is-my-site-not-in-the-index-2141dfab

For more helpful tips with new websites, and factors that affect website ranking, read: http://www.thebestmedia.com/blog/important-basic-factors-that-affect-web-page-ranking/