Donation Day at Toronto SickKids Hospital from TheBestMedia.com

You saw us buy hundreds of toys on your behalf for attending our Meet & Greet: Sick Kids Toy Drive… and now the DONATION DAY at SickKids Hospital is finally here!

Click here to watch the video! 

In this final part of our Meet & Greet: SickKids Toy Drive mini-series, watch as TheBestMedia team meets with donations coordinator Susie Petro, and deliver $10,000 WORTH OF TOYS to the SickKids Hospital!

Once again, we would like to thank SickKids and everyone who attended the Meet & Greet for being a part of this incredible event! We look forward to it being BIGGER and BETTER next year and hope to see you all there!

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How To Trigger The Right Emotions When Branding

Most Of The Population Is Unaware Of Emotional Branding Even Though They Experience It On A Daily Basis. It’s Important To Know About This Form Of Branding, And How Your Business Can Benefit From It.

 

Emotional branding is a marketing term that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs, and aspirations, and this helps build emotional connections with your brand. Emotional branding is less about having a fancy logo, and more about striking a chord with customers on a personal basis.

The last thing you want to do is induce a negative emotion in your customers. The experience of feeling negative emotions such as rage, frustration, guilt, uneasiness and fear can have very negative effects, and ultimately damage your marketing efforts.

 

Here Are Some Helpful Tips To Keep In Mind For Creating Positive Emotions When Branding:

 

Don’t Over-complicate Things – Keep it simple. Don’t over-complicate or clutter things with unnecessary colours, text or graphics. Instead, focus on a single idea and deliver it in an effective manner using a clean, focused approach.

Use Happy Colours – Avoid using dull and grim palettes. Instead, use bright and vibrant colours that are pleasing to the eye. Light shades of yellow and soothing shades of blue induce happy emotions. Fluorescent colours are actually too colourful and tend to strain the eyes. Finding the happy medium is the key.

Consider Cultural Connotations – In a multicultural world, working with symbols and colours that depict different meanings in different cultures can become complicated. Take note of the images and wording that you are using, and pay attention to where you are using them or bad things can happen. A good example would be the thumbs-up gesture. To North Americans, it’s a symbol of acceptance or approval. But, in the Middle East, giving a thumbs-up could very well get you killed.

Focus on the Customer’s Experience – Start to focus a little less on your product and more on your customers’ experience in your marketing campaigns. Don’t just blatantly advertise the product’s strengths. Try to encourage people to mentally align with your brand on an emotional level.

For more helpful tips on marketing and how you can brand your products using smartphone advertising, click here.

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Our Video Production Room Is On It’s Way!

Our Video Production room is well on its way
and will be ready very soon! In our first ever vlog, watch as Vice President of
TheBestMedia.com, Roberto Pacinelli, takes you through the earliest stage of
our upcoming Video Production room.


Stay tuned for the finished result and even
more vlogs!

Watch The Best Media Buy Toys for The SickKids Hospital!

Just as we promised, The Best Media has bought hundreds of toys on behalf of all the attendees of our Meet & Greet 2017: Sick Kids Toy Drive. 

We would like to thank everyone again for attending and we are happy to confirm that we reached our goal of $10,000 in toy donations! We would also like to thank TOYS R US for being a part of this incredible event. 

http://thebestmedia.com/media/watch-best-media-buy-toys-sickkids-hospital

Why Your Website MUST have a Mobile Responsive Design

A few years ago, having a mobile responsive design for your website was considered a “benefit”, but not a necessity. Things are clearly quite different now.

Optimal “user experience” (sometimes abbreviated as UX) is what it’s all about today.  You want to create the best experience possible for your visitors, regardless if it’s from a desktop PC, a smartphone, or other digital device.   
Internet usage with mobile devices and tablets far exceed desktop users.   It’s estimated that by 2019, mobile users will surpass the 5 billion mark.  Therefore, having a mobile friendly website only makes sense.  Without it, you are limiting access to your potential customers.  
It has come to the point where consumers are “expecting” a website that is mobile friendly.   Have you ever visited a non-mobile friendly website from your smartphone or tablet?  With the majority of the page going off the screen….scrolling, zooming out, zooming in, etc.  A frustrating mobile experience will likely create a negative experience and a negative image of your company.  It’s a horrible user experience and visitors would just leave rather than to deal with that.   
Having a responsive web design would be the most ideal way to go.  This enables your website to automatically adjust to any device or computer seamlessly.  In addition, it eliminated the cost and time invested when having to update or make changes to two sites (the desktop version and the mobile version.)
Google has been known to favour sites that have responsive design, so ranking and search results typically improve when a responsive design is present. In fact, a Google update that happened on April 21 penalized websites that were not mobile friendly and decreased their rankings and mobile search results.
For more great tips on mobile-friendly websites and how to improve your visitors user experience, click here 

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Donation Day at Toronto SickKids Hospital !

The day we’ve all been waiting for! The Best Media marketing team delivered the $10,000 worth of books and toys that was raised from the overwhelming support of our clients and friends who attended the Meet and Greet Toy Drive.   
Needless to say, the SickKids staff were extremely grateful for the donations.  It was a gratifying experience to bring smiles to these children’s faces and look forward to next year’s toy drive. 

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Google Now Offering Real-Time Search Data for News, Images and Video

Knowing What Internet Users Search For Is Invaluable Information For Businesses.
Google Trends is a tool that provides exactly that. It gives you a snapshot of what has been trending online going back several years, and more importantly it tells you what’s currently trending (which is far more useful). If you’ve never used Google Trends, you are missing out on a powerful and free tool.
When Google Trends was first introduced back in 2008, it actually wasn’t all that great. However, since then, Google has added additional functionality that helps businesses make better decisions and create better content that’s more interesting for readers. It now offers even more of its real-time data to include news, images, video and shopping results. It provides a ton of insight into what the world is paying attention to.
Another very useful tool is Google Correlate, which is a sub-tool of Google Trends that was introduced in 2011. This actually works in the opposite way. It finds search patterns that correspond to real world events. The pattern generates the keywords rather than the keywords generating the pattern. This is particularly useful for doing buyer behaviour analysis and creating blog topics more effectively.
Looking for more information on Internet marketing? Click here.

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